Business Development & Marketing Executive

Unusual Technologies Ltd; Brighton; On-site; GBP 30,000 - 60,000; Part time

Job summary

Unusual Technologies Ltd is seeking a Business Development & Marketing Executive to drive market validation and audience growth for our first foray into commercial video games. This remote UK-based role focuses on researching market needs, testing hooks, and producing engaging content to attract players.

You will own the Steam funnel, build community ecosystems, and collaborate with creators to maximize reach while shaping our marketing strategy from concept to launch.

Qualifications

• Experience leading from concept to launch in a marketing role.
• Ability to research data, test hooks, and build audiences.
• Strong organizational skills and self-motivation to manage own schedule.

Responsibilities

• Identify Market Potential using data platforms to guide product decisions.
• Validate ideas early with smoke testing and concept storefronts.
• Own the Steam funnel, including store optimization and events.
• Create organic content (clips, short-form videos) for social channels.
• Build communities and outreach with influencers and creators.

Skills

Market analysis

Content creation

Community outreach

Autonomous work

Marketing strategy

Tools

SteamDB

VG Insights

GameDiscoverCo

Job description

Business Development & Marketing Executive

Location: Fully Remote - UK based (flexible hours but expected to have availability during core office hours)

Position: Fractional/Part-Time (this can be on an employment or self employed contract basis)

Compensation: £30,000 Base Stipend + High-Upside Active Revenue Share (Up to 30% post-break-even)

Experience: We are looking for someone who has strong professional experience working at this level from concept to launch, being able to work autonomously and proactively.

For years, we have been elite technical creators. We use game engines to build highly polished interactive experiences, gamification systems, and immersive tech for museums and corporate clients. We know exactly how to build incredible software.

Now, we are taking an exciting leap into commercial video games. Our challenge is ensuring we build exactly what players want so we want to give a say in the design to our marketing executive who will own this market validation process, and then build the audience as we build the game.

This Role

While this is a leadership role in terms of strategy, we are a small, flat team. You won’t be managing a large department or an agency; this is an exciting opportunity to be a self-starting solo operator who is comfortable researching data, testing hooks, creating content, and building a community with your own hands.

• Identify Market Potential: Use data platforms (SteamDB, VG Insights, GameDiscoverCo) to analyse Steam genres, identify under-served market niches, and help our dev team decide what to build next.
• Validate Ideas Early (Smoke Testing): Help us create concept storefronts, target hooks, and short alpha-trailers to test player interest and drive early wishlists before full production begins.
• Own the Steam Funnel: Completely manage our store presence, from tag optimization and capsule art A/B testing to navigating Steam Next Fests.
• Organic Content Creation: Cut gameplay clips and craft engaging, authentic short-form videos (TikTok, YouTube Shorts) that highlight our game mechanics.
• Community & Creator Outreach: Establish our Discord/Reddit ecosystems and directly pitch our prototypes to the specific influencers and streamers who love our target genres.

This Is a Perfect Fit For You If…

• You have a passion for games and professional experience in the industry
• You view marketing as an analytical science and a psychological puzzle, not just “social media promotion.”
• You are comfortable with ambiguity and get excited by the challenge of defining a product’s market fit from scratch.
• You are highly organized, deeply reliable, and thrive when left entirely alone to manage your own schedule and priorities.
• Confidently draw in all areas of game development as part of the marketing and brand process and know when to leverage external relationships (business development, partnerships, licencing etc) to strengthen chances of commercial success

This Is Not For You If…

• You prefer high-level theoretical consulting over rolling up your sleeves to write copy, edit videos, and chat with community members.