Growth Marketing Lead — Mobile Gaming & Ad-Tech

Metica Trading Limited; Greater London; Hybrid; GBP 85,000 - 110,000; Full time

Job summary

Metica Trading Limited in London is seeking a Marketing Lead to own inbound pipeline and event-driven revenue. You will shape how Metica shows up in mobile gaming and ad-tech, and be measured on the deals that come through the door.

This role offers a hybrid London arrangement or full remote work, with travel to key industry events. You will build marketing infrastructure, define strategy, and drive demand across website, content, and events.

Qualifications

• 5+ years in B2B marketing within mobile gaming, ad-tech or adjacent SaaS.
• 2+ years owning revenue or pipeline targets with a track record of demand generation from a small base.
• Hands-on experience building website, content and event programs without relying on agencies.
• Analytical skills to read attribution dashboards and fix leaks.

Responsibilities

• Own marketing strategy and inbound pipeline from events and partnerships.
• Define positioning for SmartFloors, UA Funding and Uplift suite and set audience priorities.
• Manage website and content as conversion engines end-to-end.
• Lead ABM and partner-led co-marketing to drive revenue.
• Lead event playbook: pre-event outreach, on-site meetings, post-event nurture.
• Provide marketing materials to BD and enable faster deal closure.

Skills

B2B marketing

Revenue ownership

Content marketing

Lead generation

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

SEO tools

Analytics dashboards

Job description

Metica Trading Limited in London is seeking a Marketing Lead to own inbound pipeline and event-driven revenue. You will shape how Metica shows up in mobile gaming and ad-tech, and be measured on the deals that come through the door.

This role offers a hybrid London arrangement or full remote work, with travel to key industry events. You will build marketing infrastructure, define strategy, and drive demand across website, content, and events.