Digital Analyst (Google Tag)

Dexter Talent; Manchester; Hybrid; GBP 32,000 - 38,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Dexter Talent partners with an award-winning growth marketing agency to hire a hands-on tracking and analytics specialist. You will own Google Tag Manager implementations, build Data Layers, and ensure accurate data flows into GA4 across a varied client portfolio.

In this client-facing role you will audit setups, troubleshoot across Meta and Google Ads, and present findings to clients. Hybrid working with three days per week in the Manchester office is offered.

Qualifications

• Solid hands-on GTM implementation and troubleshooting.
• Strong Data Layer knowledge and structuring for reliable tracking.
• Practical GA4 experience in multi-site environments.
• Experience auditing tracking across multiple client accounts.
• Exposure to server-side tracking or GCP.
• Agency or multi-client background.

Responsibilities

• Own Google Tag Manager implementation across a client portfolio.
• Build and maintain Data Layers ensuring reliable data flows to GA4.
• Manage tracking setup and troubleshoot across Meta and Google Ads.
• Audit existing tracking on client sites/apps to identify gaps and fix issues.
• Present findings and troubleshoot in client-facing capacity.

Tools

Google Tag Manager

GA4

Data Layers

Google Ads

Meta

GCP

Job description

A fantastic client of ours, an established, award-winning growth marketing agency, is looking for a specialist to become their go-to expert for tracking and tagging across a genuinely varied client portfolio. This is a hands-on tracking and analytics role where you'll have real ownership over how tracking is built, maintained and improved across every client account, rather than being one voice in a bigger team.

What you'll be doing:

• Owning Google Tag Manager implementation and auditing across a client portfolio spanning a number of industries
• Building and maintaining Data Layers, ensuring accurate, reliable data flows through to GA4 and reporting
• Managing tracking setup and troubleshooting across Meta, Google Ads etc
• Auditing existing tracking implementations across client sites and apps to identify gaps and fix issues
• Working directly with client teams - presenting findings and troubleshooting in a client-facing capacity

You'll need:

• Solid, hands-on experience implementing and troubleshooting in Google Tag Manager - not just familiarity
• Working knowledge of Data Layers and how to structure them for accurate, reliable tracking
• Practical experience with GA4
• Experience auditing and resolving tracking issues across multiple sites or client accounts
• Exposure to server-side tracking, Google Tag Gateway or GCP
• Agency or multi-client environment background

What's on offer: £35,000, hybrid working with three days a week in the Manchester office and the chance to become the named tracking specialist for a growing, award-winning agency with genuine ownership over the function you run.