Impactful Paid Social Creative Strategist

iwoca; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working hours

Medical insurance by Vitality

Dental plan or health cash plan

Private GP service

25 days holiday + birthday + buy/sell

Sabbatical after 4 years

Employee equity incentive scheme

Pension contributions 3%

Company retreats

Learning & development budget

Job summary

iwoca is seeking a highly creative Paid Social Lead in London to own the creative engine for scalable growth across Meta, TikTok, and beyond. You will translate performance insights into ads that cut through in a fast-paced SME finance category.

You’ll own the end-to-end production pipeline, build a network of designers and creators, and push beyond stock imagery to craft native, performance-driven concepts for core products like our flexi-loan and a new credit card.

Qualifications

• Proven track record producing paid social creative that drives measurable business outcomes.
• Deep fluency with Meta and TikTok, understanding how algorithms reward creative and formats perform.
• Experience managing creative production across formats and partners.
• Strong project & stakeholder management: sourcing, briefing and managing creators or influencers, including usage rights.
• Strong creative judgement paired with commercial discipline; ability to pick concepts that perform.
• Social native: you live on these platforms and understand performance marketing for paid social.

Responsibilities

• Develop the creative roadmap for paid social, translating performance data and trends into concepts across video, static, UGC, and partnerships.
• Shape creative direction for multiple products including core flexi-loan and a new credit card with distinct in-feed identities.
• Lead production through briefing, development, feedback, delivery and asset management.
• Build and manage a network of designers and creator partners, balancing quality and velocity.
• Create testing frameworks linking platform metrics to business outcomes.

Skills

Paid social creative

Meta & TikTok fluency

Creative production management

Project management

Creative judgement

Social native

Tools

Grin

CreatorIQ

Job description

iwoca is seeking a highly creative Paid Social Lead in London to own the creative engine for scalable growth across Meta, TikTok, and beyond. You will translate performance insights into ads that cut through in a fast-paced SME finance category.

You’ll own the end-to-end production pipeline, build a network of designers and creators, and push beyond stock imagery to craft native, performance-driven concepts for core products like our flexi-loan and a new credit card.