Head of Paid Social - Growth & Creative Engine

Numan; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

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25 days holiday

Health insurance

Electric car salary sacrifice

Enhanced maternity and parental leave

Birthday day off

Nursery benefit

Employee assistance programme

Pension scheme

Dog-friendly office

Learning & development budget

Wellhub membership

Cycle to work scheme

Season ticket loan

Product discounts for friends & family

Paid volunteering days

Additional two weeks off on 5th year

Job summary

Numan in London is seeking a Head of Paid Social to own growth through creative strategy, automation, and platform execution across Meta, TikTok, and emerging channels.

You will build a high-velocity creative system, translate performance data into actionable insights, and lead cross-functional teams in a hybrid, London-based role.

This is a senior, strategic role that shapes how paid social drives acquisition in a regulated category while aligning with product and brand goals.

Qualifications

• 7+ years in Paid Social with scale experience.
• Strong understanding of Meta and TikTok formats.
• Experience with creative automation and templated production.
• Comfortable with data, attribution, and incrementality.

Responsibilities

• Define best-in-class paid social approach across Meta, TikTok and beyond.
• Set direction on asset mix, formats and creative types.
• Develop POVs on what works and what to test next.
• Lead a high-velocity creative system and 1,000+ concurrent ads.

Skills

Paid Social strategy

High-spend scaling

Creative-led growth

Data-driven optimization

Cross-functional leadership

Tools

Smartly.io

Meta Ads Manager

TikTok Ads Manager

Job description

Numan in London is seeking a Head of Paid Social to own growth through creative strategy, automation, and platform execution across Meta, TikTok, and emerging channels.

You will build a high-velocity creative system, translate performance data into actionable insights, and lead cross-functional teams in a hybrid, London-based role.

This is a senior, strategic role that shapes how paid social drives acquisition in a regulated category while aligning with product and brand goals.