Hybrid Strategic Analytics Lead — Data, CRO & Insights

Croud; West Midlands; Hybrid; GBP 51,000 - 59,000; Full time

Benefits offered by this job

Sabbatical

25 days holiday

Discretionary incentive

Sales commission

Recruitment referrals bonus

Job summary

Croud in Shrewsbury is hiring a Lead Analyst to drive analytics and measurement across client portfolios. You will plan, implement, and deliver analytics solutions, distilling complex concepts into actionable client stories. The role emphasizes data foundations, dashboards, and CRO alongside tracking and data aggregation.

A successful candidate will experiment, problem-solve proactively, and partner with senior leaders to expand analytics engagements with clients.

Qualifications

• 3–6 years in digital or marketing analytics, agency environment.
• Strong understanding of marketing analytics concepts.
• Experience with measuring media effectiveness.
• A/B testing and experimental measurement knowledge.

Responsibilities

• Connect Media & Creative to Business Outcomes: Collaborate with clients to understand challenges and develop innovative solutions and project plans.
• Data Aggregation & Dashboarding: Build and maintain dashboards and reports using existing data sources and templates.
• Experimentation Setup & Management: Develop, implement, and monitor robust testing strategies with channel experts.
• CRO Strategy & Implementation: Manage A/B tests and CRO initiatives, reporting results and learnings.
• Performance Analysis & Insights: Analyze data, surface trends, and present insights to inform optimization discussions.
• Attribution Modeling & Customer Journey Analysis: Manage attribution analysis and journey reporting.
• CRM Segmentation & Analysis: Plan segmentation and list health monitoring to drive incrementality.
• Website Audits: Evaluate data on website performance to identify optimization opportunities.
• Tracking Implementation: Ensure proper tracking setup and troubleshoot discrepancies.

Skills

Digital analytics

Data visualization

Strong communication

Project management

Tools

Looker Studio

Google Analytics GA4

Google Tag Manager

Adobe Analytics

Power BI

Job description

Croud in Shrewsbury is hiring a Lead Analyst to drive analytics and measurement across client portfolios. You will plan, implement, and deliver analytics solutions, distilling complex concepts into actionable client stories. The role emphasizes data foundations, dashboards, and CRO alongside tracking and data aggregation.

A successful candidate will experiment, problem-solve proactively, and partner with senior leaders to expand analytics engagements with clients.