Lead Analyst, Strategic Analytics

Croud; West Midlands; Hybrid; GBP 51,000 - 59,000; Full time

Benefits offered by this job

Sabbatical

25 days holiday

Discretionary incentive

Sales commission

Recruitment referrals bonus

Job summary

Croud in Shrewsbury is hiring a Lead Analyst to drive analytics and measurement across client portfolios. You will plan, implement, and deliver analytics solutions, distilling complex concepts into actionable client stories. The role emphasizes data foundations, dashboards, and CRO alongside tracking and data aggregation.

A successful candidate will experiment, problem-solve proactively, and partner with senior leaders to expand analytics engagements with clients.

Qualifications

• 3–6 years in digital or marketing analytics, agency environment.
• Strong understanding of marketing analytics concepts.
• Experience with measuring media effectiveness.
• A/B testing and experimental measurement knowledge.

Responsibilities

• Connect Media & Creative to Business Outcomes: Collaborate with clients to understand challenges and develop innovative solutions and project plans.
• Data Aggregation & Dashboarding: Build and maintain dashboards and reports using existing data sources and templates.
• Experimentation Setup & Management: Develop, implement, and monitor robust testing strategies with channel experts.
• CRO Strategy & Implementation: Manage A/B tests and CRO initiatives, reporting results and learnings.
• Performance Analysis & Insights: Analyze data, surface trends, and present insights to inform optimization discussions.
• Attribution Modeling & Customer Journey Analysis: Manage attribution analysis and journey reporting.
• CRM Segmentation & Analysis: Plan segmentation and list health monitoring to drive incrementality.
• Website Audits: Evaluate data on website performance to identify optimization opportunities.
• Tracking Implementation: Ensure proper tracking setup and troubleshoot discrepancies.

Skills

Digital analytics

Data visualization

Strong communication

Project management

Tools

Looker Studio

Google Analytics GA4

Google Tag Manager

Adobe Analytics

Power BI

Job description

SHREWSBURY, UK (Hybrid Working - 3 days in the office per week)

A benchmarked salary between £50,700 to £59,200. Your salary level is determined by skills and experience within our progression framework.

COMPANY OVERVIEW

Croud is an independent global media, creative and data agency that helps businesses unlock growth through a Return on Intelligence. Our unique business model brings together in-house expertise and a global network of Intelligent Creative Specialists, enabling us to deliver smarter, more effective solutions for our clients in an increasingly complex and fast-moving marketing landscape.

We work with some of the world's leading brands to drive sustainable growth, combining specialist expertise, technology and intelligence to deliver better business outcomes.

Our people and culture are central to how we operate. We're proud to have been named a Sunday Times Best Place to Work for the second year running, as well as Performance Marketing Employer of the Year by PMW.

At Croud, we believe in unlocking potential - elevating our people, our clients and our communities through the power of intelligence, creativity and collaboration.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

ROLE OVERVIEW

Croud is an agency with performance and measurement at its core, and our Analytics team is critical to enabling success and growth across our entire client portfolio.

As a Lead Analyst, you will be responsible for spearheading the planning, implementation, and delivery of analytics and measurement solutions, working closely with senior analytics leaders and channel specialists to ensure accurate tracking, reporting, and insight generation. The Lead Analyst plays a key role in expanding our Analytics engagements with clients by understanding their key challenges and needs and developing proposals for recommended data solutions. This requires a keen ability to distill complex and sometimes technical concepts into digestible stories for our clients.

A successful candidate will be keen to experiment, proactive with solutions, and have a desire to understand the "why" behind every metric or data point.

The overall purpose of this role is to build and maintain strong data foundations and measurement strategies for our clients. Your day-to-day work includes, but is not limited to, the planning, setup, implementation, maintenance and improvement of clients' testing, analysis, and measurement requirements, as well as conversion rate optimization strategies, tracking/attribution (i.e. pixel placement), and data aggregation.

As a Lead Analyst, you will implement and deliver best in class Analytics strategies for clients, leveraging proprietary tools, agentic workflows, and our Croudie Network (community) for implementation and reporting.

RESPONSIBILITIES

• Connect Media & Creative to Business Outcomes: Collaborate with clients to understand challenges and develop innovative solutions and project plans.
• Data Aggregation & Dashboarding: Build and maintain dashboards and reports using existing data sources and templates, ensuring accuracy and consistency across channels.
• Experimentation Setup & Management: Develop, implement, and monitor robust testing strategies in partnership with channel experts in Media, CRM, SEO, and Web. Report and iterate on learnings for continuous improvement.
• CRO Strategy & Implementation: Manage the setup, execution, and monitoring of A/B tests and CRO initiatives, reporting on results and learnings.
• Performance Analysis & Insights: Analyze performance data and surface insights, trends, and anomalies to inform optimization discussions. Lead client presentations focusing on analysis and measurement frameworks, fostering discussions on measurement maturity.
• Attribution Modeling & Customer Journey Analysis: Manage attribution analysis and customer journey reporting using established frameworks and tools.
• CRM Segmentation & Analysis: Plan and execute segmentation, frequency optimization, and list health monitoring to accurately track and drive incrementality. Partner with the Media team to effectively leverage and integrate first-party data into campaign targeting.
• Website Audits: Evaluate data on website performance and Paid/SEO effectiveness to identify optimization opportunities.
• Tracking Implementation: Ensure proper tracking setup, troubleshoot discrepancies, and provide recommendations to enhance data accuracy and reporting capabilities.

PERSON SPECIFICATION

Essential:

• 3-6 years of experience in digital or marketing analytics, ideally in an agency or performance-driven environment.
• Strong understanding of marketing and marketing analytics concepts.
• Familiarity with methods for measuring media effectiveness, directly and indirectly
• Understanding of A/B and/or scientific testing and modeled measurement
• Ability to articulate data analysis, reporting, and visualization concepts, as well as ad tagging.
• Strong proficiency in data aggregation, automation, and visualization via Looker Studio, with bonus points for experience in Adverity, Tableau, Power BI, Adobe Analytics, Piwik, or similar.
• Strong working knowledge of Google Analytics (GA4) and Google Tag Manager.
• Demonstrated experience with online advertising platforms (Google Ads, Campaign Manager)
• Demonstrated experience implementing A/B testing methodologies.
• Familiarity with Conversion Rate Optimization (CRO) best practices and technology
• Proven track record of working to and meeting deadlines
• Proven time management skills and ability to manage tasks simultaneously
• A mathematical and analytical mind
• Strong communication, organization, and presentation skills
• Experience working in teams to meet a common goal

Desirable:

• Previous agency experience
• Experience working in Adobe Analytics
• Experience working in VWO and/or Optimizely
• Experience with advanced attribution modeling
• Knowledge of SQL or Python for deeper data manipulation

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus