Hybrid Lead Analyst: Strategic Analytics & Insights

Croud; Shrewsbury; Hybrid; GBP 51,000 - 59,000; Full time

Benefits offered by this job

Hybrid working 3 days in office

Job summary

Croud, a global media, creative and data agency, is seeking a Lead Analyst to spearhead analytics and measurement solutions for clients. You will distill complex data into actionable stories, build data foundations, and drive CRO and tracking initiatives.

The role is hybrid with a Shrewsbury office presence and opportunities to lead client engagements. You’ll work with GA4, GTM, Looker Studio and other tools to deliver insights, dashboards and measurement maturity across a varied client

Qualifications

• 3–6 years of digital or marketing analytics experience in an agency or performance-driven environment.
• Strong understanding of marketing analytics concepts and media effectiveness measurement.
• Experience with A/B testing and CRO methodologies.
• Ability to articulate data concepts and ad tagging clearly.
• Proficiency in data aggregation, automation and visualization via Looker Studio; bonus for Adverity, Tableau, Power BI, Adobe Analytics or similar.
• Knowledge of GA4 and GTM; experience with Google Ads and Campaign Manager is a plus.
• Proven ability to manage time, meet deadlines and work collaboratively.

Responsibilities

• Connect media and creative to business outcomes with client-focused plans.
• Build and maintain dashboards and reports across channels.
• Design, implement and monitor testing strategies with channel experts.
• Lead CRO setup and monitor results with client reporting.
• Analyze performance data and surface insights for optimization discussions.
• Manage attribution analysis and customer journey reporting.
• Plan and execute CRM segmentation and frequency optimization.
• Conduct website audits and evaluate paid/SEO effectiveness.
• Ensure accurate tracking setup and propose data quality improvements.

Skills

Digital analytics experience

GA4

Looker Studio

Data visualization

A/B testing methodologies

Data aggregation

SQL

Python

Attribution modeling

Tools

Looker Studio

Adverity

Tableau

Power BI

Google Analytics

Google Tag Manager

Job description

Croud, a global media, creative and data agency, is seeking a Lead Analyst to spearhead analytics and measurement solutions for clients. You will distill complex data into actionable stories, build data foundations, and drive CRO and tracking initiatives.

The role is hybrid with a Shrewsbury office presence and opportunities to lead client engagements. You’ll work with GA4, GTM, Looker Studio and other tools to deliver insights, dashboards and measurement maturity across a varied client