Hybrid Senior Data Journalist: Data Stories & Insights Lead

GWI; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

GWI in London is seeking a Senior Data Journalist to join the PR & Corporate Comms team. You will interrogate GWI data and transform it into compelling, commercially impactful narratives for key personas and verticals, showcasing our AI-powered insights.

You'll lead data storytelling, support media inquiries, and develop industry data stories that drive engagement and accelerate pipeline with bespoke insights for high-value accounts.

Qualifications

• Expert data storytelling and ability to turn data into actionable insights.
• Strong journalistic mindset with ability to address media enquiries.
• Experience in PR strategy and media relations.

Responsibilities

• Support proactive pitches and media enquiries with data points to strengthen the story.
• Partner with Marketing and PR to deliver narratives for events and channels.
• Lead data story tracking and identify trends for wider press narratives.
• Identify thought-leadership themes and bring them to life through data stories.
• Support ABM and demand gen with bespoke insights for high-value prospects.
• Build bespoke data stories for key accounts for personalised outreach.
• Deliver outputs including presentations, white papers, reports, podcasts, interviews and op-eds.
• Show ROI of thought leadership by linking to workflows and jobs-to-be-done.
• Represent GWI on global stages as a spokesperson.

Skills

Data storytelling

Quantitative analysis

Media relations

Presentation skills

Editorial mindset

Job description

GWI in London is seeking a Senior Data Journalist to join the PR & Corporate Comms team. You will interrogate GWI data and transform it into compelling, commercially impactful narratives for key personas and verticals, showcasing our AI-powered insights.

You'll lead data storytelling, support media inquiries, and develop industry data stories that drive engagement and accelerate pipeline with bespoke insights for high-value accounts.