Senior Data Journalist

GWI; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

GWI in London is seeking a Senior Data Journalist to join the PR & Corporate Comms team. You will interrogate GWI data and transform it into compelling, commercially impactful narratives for key personas and verticals, showcasing our AI-powered insights.

You'll lead data storytelling, support media inquiries, and develop industry data stories that drive engagement and accelerate pipeline with bespoke insights for high-value accounts.

Qualifications

• Expert data storytelling and ability to turn data into actionable insights.
• Strong journalistic mindset with ability to address media enquiries.
• Experience in PR strategy and media relations.

Responsibilities

• Support proactive pitches and media enquiries with data points to strengthen the story.
• Partner with Marketing and PR to deliver narratives for events and channels.
• Lead data story tracking and identify trends for wider press narratives.
• Identify thought-leadership themes and bring them to life through data stories.
• Support ABM and demand gen with bespoke insights for high-value prospects.
• Build bespoke data stories for key accounts for personalised outreach.
• Deliver outputs including presentations, white papers, reports, podcasts, interviews and op-eds.
• Show ROI of thought leadership by linking to workflows and jobs-to-be-done.
• Represent GWI on global stages as a spokesperson.

Skills

Data storytelling

Quantitative analysis

Media relations

Presentation skills

Editorial mindset

Job description

Weekly office requirement: Hybrid, 2 days in office

Employment type: Permanent

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Data Journalist to play a key role in our PR & Comms team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

As our Senior Data Journalist, you’ll:

Play a pivotal role within the PR & Corporate Comms team, interrogating GWI data and transforming it into actionable, commercially impactful and, editorially punchy narratives. With a journalistic mindset, your work will showcase the value of GWI’s solutions across key personas, verticals and, companies to support GWI’s positioning at the forefront of AI-powered insights in an increasingly agent-driven world.

A few things you’ll be responsible for:

• Support proactive pitches and media enquiries with data points to strengthen the story and build trust with media partners.
• Partner with the Marketing and PR team to deliver narrative and unique view points for events through relevant formats and channels
• Collaborating with Head of Comms, lead on the development and upkeep of industry wide data story tracking and wider press narrative trends, themes and forward features.
• Partner with Marketing, GWI leaders and Insights team to identify strategic thought-leadership themes and bring them to life through compelling data stories.
• Partner with the Marketing team to support ABM and demand gen efforts for high-value prospects by transforming GWI data into bespoke insights that drive engagement and accelerate pipeline through tailored content.
• Build bespoke data stories for high-value accounts, enabling Marketing and Revenue teams to deliver personalized campaigns and outreach that resonate with target prospects.
• Deliver outputs including presentations, white papers, reports, podcasts, interviews, op-eds and joint deliverables with clients or partners.
• Ensure all thought leadership demonstrates ROI for target audiences by connecting directly to their workflows and jobs-to-be-done.
• Represent GWI on global stages—at conferences, client events, panels, and round tables—as a confident and credible spokesperson.
• Act as an ambassador within GWI and occasionally as a spokesperson for press, championing the narratives we take to market.

It’s also fun; shaking things up is what working for GWI is all about. You’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment.

What do I need to bring with me?

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for in you:

• Expert analysis and storytelling skills, with the ability to turn data into insights that directly address media enquiries and client challenges.
• Adaptability to engage diverse audiences—from research specialists to commercial leaders—always bringing the room with you
• Experience in PR strategy and media/journalist relations.
• Strong presentation and writing skills, with the confidence to deliver hour-long sessions,co-present, and field challenging questions on the spot.
• Deep experience with quantitative research methods and mastery of GWI’s data and software.
• Solid understanding of GWI’s competitive landscape and future as the human intelligence for the AI era.
• Proven ability to work independently, managing the end-to-end process of thought leadership creation.

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you.

Why Join Us

• Influence the global narrative of a fast-scaling company with ambitions to define an emerging category.
• Work alongside senior executives and cross-functional leaders where your impact is visible at the highest levels.
• Enjoy a fast-paced, growth-oriented culture with opportunities to make your mark and grow your career as the company scales globally.

Diversity, Equity & Inclusion

Diversity is fundamental to who we are—a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.

As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.

We actively encourage applications from underrepresented and marginalised communities.

At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.