Senior Data Journalist New London, UK

GWI; Greater London; Hybride; GBP 60 000 - 85 000; Plein temps

Résumé du poste

GWI is seeking a Senior Data Journalist to drive data-led storytelling for the PR & Corporate Comms team in London. You’ll interrogate GWI data, transform it into commercially impactful narratives, and support media enquiries with data points.

You will partner with Marketing and Insights to develop data stories for events, ABM, and high-value accounts, delivering a range of outputs from white papers to podcasts. Hybrid work and a dynamic environment define the role.

Qualifications

• Expert analysis and storytelling to turn data into insights addressing media enquiries and client challenges.
• Adaptability to engage diverse audiences—researchers to commercial leaders—bringing value to discussions.
• Experience in PR strategy and media relations with journalists.
• Strong presentation and writing skills; comfortable delivering sessions and handling questions.
• Deep experience with quantitative research methods and mastery of GWI data.

Responsabilités

• Interrogate GWI data and transform it into actionable, editorially strong narratives.
• Support proactive pitches and media enquiries with data points to strengthen stories.
• Collaborate with Head of Comms and teams to develop data-led stories and trends for press.
• Identify strategic thought-leadership themes and bring them to life through compelling data stories.
• Partner with Marketing to support ABM and demand-gen with bespoke insights.
• Build bespoke data stories for high-value accounts to enable personalized campaigns.
• Deliver outputs including presentations, white papers, reports, podcasts, and op-eds.
• Ensure thought leadership demonstrates ROI by linking to workflows and jobs-to-be-done.
• Represent GWI on global stages at conferences, client events, and panels.

Connaissances

Data storytelling

Analytical thinking

Media relations

PR strategy

Public speaking

Presentation skills

Writing skills

Independence

Narrative development

Description du poste

Senior Data Journalist

Weekly office requirement: Hybrid, 2 days in office
Employment type: Permanent

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Data Journalist to play a key role in our PR & Comms team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

As our Senior Data Journalist, you’ll:

Play a pivotal role within the PR & Corporate Comms team, interrogating GWI data and transforming it into actionable, commercially impactful and, editorially punchy narratives. With a journalistic mindset, your work will showcase the value of GWI’s solutions across key personas, verticals and, companies to support GWI’s positioning at the forefront of AI-powered insights in an increasingly agent-driven world.

• Support proactive pitches and media enquiries with data points to strengthen the story and build trust with media partners.
• Partner with the Marketing and PR team to deliver narrative and unique view points for events through relevant formats and channels
• Collaborating with Head of Comms, lead on the development and upkeep of industry wide data story tracking and wider press narrative trends, themes and forward features.
• Partner with Marketing, GWI leaders and Insights team to identify strategic thought-leadership themes and bring them to life through compelling data stories.
• Partner with the Marketing team to support ABM and demand gen efforts for high-value prospects by transforming GWI data into bespoke insights that drive engagement and accelerate pipeline through tailored content.
• Build bespoke data stories for high-value accounts, enabling Marketing and Revenue teams to deliver personalized campaigns and outreach that resonate with target prospects.
• Deliver outputs including presentations, white papers, reports, podcasts, interviews, op-eds and joint deliverables with clients or partners.
• Ensure all thought leadership demonstrates ROI for target audiences by connecting directly to their workflows and jobs-to-be-done.
• Represent GWI on global stages—at conferences, client events, panels, and round tables as a confident and credible spokesperson.
• Act as an ambassador within GWI and occasionally as a spokesperson for press, championing the narratives we take to market.

It’s also fun; shaking things up is what working for GWI is all about. You’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment.

What do I need to bring with me?

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for in you:

• Expert analysis and storytelling skills, with the ability to turn data into insights that directly address media enquiries and client challenges.
• Adaptability to engage diverse audiences—from research specialists to commercial leaders—always bringing the room with you
• Experience in PR strategy and media/journalist relations.
• Strong presentation and writing skills, with the confidence to deliver hour-long sessions,co-present, and field challenging questions on the spot.
• Deep experience with quantitative research methods and mastery of GWI’s data and software.
• Solid understanding of GWI’s competitive landscape and future as the human intelligence for the AI era.
• Proven ability to work independently, managing the end-to-end process of thought leadership creation.

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you.

Why Join Us

• Influence the global narrative of a fast-scaling company with ambitions to define an emerging category.
• Work alongside senior executives and cross-functional leaders where your impact is visible at the highest levels.
• Enjoy a fast-paced, growth-oriented culture with opportunities to make your mark and grow your career as the company scales globally.

Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.

As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that’s extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We’re happy to discuss whatever would work best for you.

We actively encourage applications from underrepresented and marginalised communities.

At GWI, you’ll find a place to contribute meaningfully, grow professionally, and belong fully.

Please note, we do not offer Visa Sponsorship for this role.

Please note we are not providing sponsorship for this role.

GWI offers reasonable adjustments to ensure that applicants with disabilities or health conditions are not disadvantaged during the recruitment process.