CRM Senior / CRM Lead - Expression of Interest

Impression Digital Limited; Beeston; Hybrid; GBP 34,000 - 42,000; Full time

Job summary

Impression is seeking a Marketing Automation Specialist to join the Digital Experience team. You will lead CRM strategies, craft email and cross-channel campaigns, and work with designers and developers to personalize campaigns and improve data capture.

You’ll manage client accounts, participate in pitches, and produce performance reporting while growing your knowledge of behavioural science and its application to campaigns. Hybrid working model with one office Pulse Day per week.

Qualifications

• 3+ years of experience in Email Marketing/CRM/Marketing Automation.
• Experience with a leading marketing automation tool.
• Agency-side or in-house experience welcomed.
• Strong stakeholder management and leadership.
• Able to manage multiple deadlines across teams.

Responsibilities

• Lead client accounts to implement winning CRM strategies.
• Participate in pitches for CRM opportunities.
• Create and execute email, RCS/SMS and push campaigns in-platform.
• Collaborate to develop compelling copy and eye-catching creative.
• Support website/app personalization launches.
• Brief technical changes to increase data capture and reporting.
• Analyse campaign performance to improve ROI.
• Segment databases for personalized campaigns.
• Produce and monitor channel performance reports.
• Grow knowledge of behavioural science principles and apply to campaigns.
• Conduct experiments across email and websites to increase CVO.
• Lead CRM marketing initiatives and content generation.
• Help gather resources for pitching to grow DX Team.

Skills

Email marketing

CRM

Marketing automation

Tools

Marketing automation tool

Job description

Do you have experience in email marketing and marketing automation and want to make a serious impact? Are you a self-starter who has a track record in delivering value to clients? A dab hand at data manipulation and have an eye for design detail?

If so, this role might be a great fit for you.

SALARY: £37,900

See our: Impression's Benefits Booklet to find out more

The Role:

We're looking for a Marketing Automation Specialist to join Impression. The role will work in our Digital Experience team alongside CRO strategists, UX designers, behavioural researchers and product analytics specialists - closely supported by our Technology and Marketing Analytics teams to introduce and deliver impactful acquisition, retention and loyalty campaigns across a range of our clients.

Responsibilities:

As a Marketing Automation Specialist at Impression, you will:

• Lead on client accounts to help them implement winning CRM strategies.

• To take part in pitches for CRM opportunities.

• Create and execute email, RCS/SMS and push marketing campaigns in-platform to engage and retain customers.

• Collaborate with our clients and our design and development colleagues to develop compelling copy and eye-catching creative for campaigns.

• Collaborate with clients and design and development colleagues to support the launch of website/app personalisation experiences.

• Brief technical website/data changes to our technology specialists and client development teams/partners to increase data capture and reporting.

• Solid data processing skills and robust understanding of how to deliver insights with clairty and impact.

• Monitor and analyse campaign and test performance to improve channel ROI.

• Segment customer databases based on custom attributes and event data to personalise campaigns and improve email relevancy.

• Management of client CDP platforms

• Produce and monitor channel performance reporting, frequently reporting back to clients on their investments

• To grow and gain understanding of the latest behavioural science principles and then implement these int campaigns.

• Conduct experiments across email and websites to help clients increase CVO.

• To lead and contribute to CRM Marketing initiatives, including content generation.

• Support the agency's DX Team growth by helping gather resources for pitching.

Requirements:

To be considered for the Senior CRM Specialist role at Impression, you will need to:

• Demonstrate capabilities in Email Marketing/CRM/Marketing Automation for at least 3 years.

• Have experience in a leading marketing automation tool and demonstrate your ability to learn new technologies

• Have commercial experience (ideally agency-side but in-house, brand-side or research also welcomed)

• Demonstrate excellent stakeholder management skills

• Be a team leader,, capable of building relationships across teams at all levels

• Have demonstrable experience managing multiple, sometimes conflicting, deadlines

Responsibilities

To be considered, you will need to demonstrate:

• Team working & collaboration

• Planning & organising

• Communication

• Proactivity

• Required technical skills

Flexible working at Impression without losing team connections We love the focus of deep work at home, but we value team connections just as much. That’s why we practice a hybrid model with a minimum of one purposeful Pulse Day in the office per week to catch up and collaborate. To maximise our time together, the CRM team head into the office on Wednesdays.

Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you're able to travel into the office when necessary.

Not ticking all the boxes?

Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements, but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process, and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.