Marketing Automation Consultant

Salt; Greater London; Hybrid; GBP 80,000 - 105,000; Full time

Job summary

Salt is seeking an experienced Marketing Automation Consultant to shape the strategy and technical blueprint for a major marketing automation transformation in London (hybrid). This 6-week initial contract offers rates up to £500 a day.

You will sit at the intersection of customer journey strategy, CRM, data and marketing automation, turning commercial requirements into an implementation-ready roadmap and documenting the approach for the technical team.

Qualifications

• Extensive marketing automation and CRM expertise.
• Strong journey mapping and segmentation experience.
• Ability to bridge marketing strategy with technical architecture.
• Experience designing B2B nurture programs.
• Familiar with data models, personalization and lead scoring.

Responsibilities

• Lead stakeholder discovery and journey mapping.
• Review audience segmentation and personas.
• Design buyer and influencer journeys.
• Translate journeys into automation specifications.
• Define data schemas, CRM objects, triggers and flows.
• Develop lead, engagement and intent scoring frameworks.
• Identify gaps across data, channels and processes.
• Define deliverables now vs future-state capabilities.
• Create documentation for implementation and upskilling.

Skills

Marketing automation

CRM expertise

Customer journey mapping

Strategy-IT bridge

Nurture lifecycle design

Lead scoring

Workshops facilitation

Tools

Salesforce Marketing Cloud

Oracle Eloqua

CRM data ecosystems

Job description

Marketing Automation Consultant Location: London / Hybrid Duration: 6-week initial contract Rate: Up to £500 a day IR35: OUTSIDE Working: Hybrid Start: ASAP

We're looking for an experienced Marketing Automation Consultant to help shape the strategy and technical blueprint for a major marketing automation transformation.

This is not an implementation role. You'll sit at the intersection of customer journey strategy, CRM, data and marketing automation, turning commercial requirements into an implementation-ready roadmap.

What you'll be doing

• Lead stakeholder discovery and customer journey mapping


• Review and validate existing audience segmentation and personas


• Design buyer and influencer journeys across multiple customer segments


• Translate journeys into technical automation specifications


• Define data schemas, CRM objects, entry triggers, decision rules and nurture flows


• Develop lead, engagement and intent-scoring frameworks


• Identify gaps across data, content, channels and existing processes


• Define what can be delivered now versus future-state capabilities


• Create clear documentation for subsequent technical implementation


• Upskill internal stakeholders on marketing automation best practice

What we're looking for

• Deep marketing automation and CRM expertise


• Strong customer journey mapping and segmentation experience


• Ability to bridge marketing strategy and technical architecture


• Experience designing sophisticated B2B nurture and lifecycle programmes


• Strong understanding of platforms such as Salesforce Marketing Cloud, Eloqua and related CRM/data ecosystems


• Knowledge of data models, automation logic, personalisation and lead scoring


• Confident facilitating workshops with senior marketing, sales and technical stakeholders

If you can take a customer journey from whiteboard thinking through to a technically robust automation blueprint, we'd love to hear from you. *Rates depend on experience and client requirements