AI-Driven Marketing Ops & Insights Leader

Bell Integration; England; On-site; GBP 65,000 - 90,000; Full time

Job summary

Bell Integration is seeking a Marketing Operations & Insights Manager to optimise the Martech stack, govern data quality, and develop addressable audiences and nurture programmes. You will orchestrate AI-powered workflows, automation, and performance insights across Marketing, Sales, Data, Technology and Operations.

You will lead data governance, audience strategy, and campaign measurement, ensuring alignment with business priorities and policy compliance while driving ROI and pipeline

Qualifications

• Experience leading marketing operations, data governance, AI adoption, automation and performance management across marketing functions.
• Proven ability to improve marketing effectiveness through audience strategy, automation, reporting, and process optimisation.
• Experience with audience segmentation, nurture journeys, lead management, and campaign measurement frameworks.

Responsibilities

• Own the Martech stack including Marketing Cloud and related platforms; review and optimise for efficiency and quality.
• Lead data governance, segmentation, and governance practices; ensure data privacy alignment across teams.
• Develop addressable audiences, nurture programmes, and AI-powered workflows to boost engagement and conversions.
• Define performance frameworks, dashboards, and reporting rhythms to drive data-driven decisions.
• Collaborate with Marketing, Sales, Data, and Tech to align platforms with business priorities.

Skills

Marketing Cloud

Marketing automation

CRM

AI adoption

Data-driven marketing

Power BI

Tools

Marketing Cloud integration

Automation tooling

Job description

Bell Integration is seeking a Marketing Operations & Insights Manager to optimise the Martech stack, govern data quality, and develop addressable audiences and nurture programmes. You will orchestrate AI-powered workflows, automation, and performance insights across Marketing, Sales, Data, Technology and Operations.

You will lead data governance, audience strategy, and campaign measurement, ensuring alignment with business priorities and policy compliance while driving ROI and pipeline