Hybrid Marketing Insights & Analytics Lead

Lithia UK; Milton Keynes, Nottingham; Hybrid; GBP 77,000 - 94,000; Full time

Benefits offered by this job

33 days annual leave

Birthday day off

Family leave policy

Salary Sacrifice car

Volunteer day

Cycle to work

Job summary

Lithia UK in the United Kingdom is seeking a Head of Marketing Insights & Reporting to lead the function that turns customer and marketing data into intelligent decisions across our automotive brands. You will report to the Chief Marketing Officer and guide a team of insight specialists.

The role focuses on advanced analytics, predictive modelling, AI-enabled reporting, governance, and translating data into strategic recommendations that drive growth and ROI.

Qualifications

• Significant experience leading data analytics, customer insight or data science teams within a complex multi-channel business.
• Track record delivering marketing attribution, ROI measurement and marketing mix modelling.
• Strong expertise in predictive analytics including segmentation, forecasting, propensity modelling and CLV.
• Experience with a Single Customer View, ideally Salesforce integration.
• Practical experience applying AI, ML and automation to improve insight generation.

Responsibilities

• Lead development of a trusted marketing measurement framework for stakeholders.
• Drive evolution of analytical capabilities with attribution models and predictive insights.
• Maximise Salesforce Single Customer View value to improve acquisition and retention.
• Champion AI, ML and automation to enhance reporting, forecasting and understanding.
• Collaborate with Marketing, CRM, Finance, IT and BI teams to deliver scalable insights.

Skills

Leadership

Stakeholder management

Data storytelling

Predictive analytics

Tools

SQL

Python

Power BI

Job description

Lithia UK in the United Kingdom is seeking a Head of Marketing Insights & Reporting to lead the function that turns customer and marketing data into intelligent decisions across our automotive brands. You will report to the Chief Marketing Officer and guide a team of insight specialists.

The role focuses on advanced analytics, predictive modelling, AI-enabled reporting, governance, and translating data into strategic recommendations that drive growth and ROI.