Head Of Marketing Insights & Reporting

Lithia UK; Nottingham; Hybrid; GBP 77,000 - 94,000; Full time

Benefits offered by this job

33 days annual leave

Car allowance

Pension

Life assurance

Discount schemes

Cycle to work

Salary sacrifice car

Volunteer day

Family leave policies

Job summary

Lithia UK is seeking a Head of Marketing Insights & Reporting to lead a high‑performing team turning customer and marketing data into actionable intelligence that drives growth. The role reports to the Chief Marketing Officer and sits in a hybrid setup with travel. The base salary is up to £85,000 plus bonus, car allowance and benefits.

You will develop advanced analytics capabilities, governance and predictive models to inform strategy and optimize ROI across our automotive brands.

Qualifications

• Significant experience leading data analytics, customer insight or data science teams within a complex, multi-channel business.

Responsibilities

• Lead the development of a trusted marketing measurement framework across channels.
• Develop attribution models, predictive insights and customer intelligence.
• Maximise value of Salesforce Single Customer View to improve acquisition, retention and CLV.
• Champion the use of AI, ML and automation in reporting, forecasting and customer understanding.
• Partner with Marketing, CRM, Finance, IT and BI teams to deliver scalable insights solutions.
• Bridge between technical experts and senior stakeholders with clear recommendations.
• Lead and develop a high-performing insight and reporting team.
• Ensure governance, data quality and compliance across customer insight and reporting.

Skills

Data analytics leadership

Marketing attribution

Predictive analytics

Customer segmentation

Forecasting

Propensity modelling

Churn analysis

Customer lifetime value

Salesforce Single Customer View

AI / ML in insights

SQL

Python

Power BI

Executive stakeholder communication

Tools

Salesforce

SQL

Python

Power BI

Job description

Head of Marketing Insights & Reporting

Lithia UK (Hybrid working with travel when required, 40 hours per week)

Basic salary up to £85,000, bonus, car allowance, family PMI, pension, life assurance, 33 days annual leave (including bank holidays), exclusive colleague discounts on vehicle purchases and aftersales services.

At Lithia UK, we're transforming the way we use data, insight and technology to better understand our customers and support smarter business decisions. As Head of Marketing Insights & Reporting, you'll play a pivotal role in this journey, leading the function responsible for turning customer and marketing data into actionable intelligence that drives growth across our portfolio of automotive brands.

Reporting directly to the Chief Marketing Officer, you'll lead a team of insight and reporting specialists while working closely with colleagues across Marketing, Technology & Innovation, Data Engineering, CRM, Finance and Business Intelligence. This is a highly visible leadership role where you'll influence strategic decision-making at the highest level, helping the business move beyond reporting historical performance to predicting future customer behaviour and identifying new opportunities for growth.

You'll be responsible for establishing a trusted view of marketing performance and return on investment, developing advanced customer insight and predictive modelling capabilities, and ensuring artificial intelligence and automation are applied in meaningful, practical ways. Success in this role will come from your ability to combine technical expertise with commercial thinking, translating complex data into clear recommendations that shape business strategy and deliver measurable outcomes.

This is a new opportunity for Lithia UK and for a commercially minded insight leader who enjoys building high-performing teams, collaborating across functions, and driving innovation through data, analytics and emerging technologies.

Your Journey as the Head of Marketing Insights & Reporting:

• Lead the development of a trusted marketing measurement framework, ensuring stakeholders have a clear view of marketing performance, return on investment and customer lifetime value.
• Drive the evolution of our analytical capabilities by developing attribution models, predictive insights and customer intelligence that support strategic decision-making.
• Maximise the value of our Salesforce Single Customer View, transforming customer data into meaningful insights that improve acquisition, retention and long-term customer relationships.
• Champion the use of artificial intelligence within the marketing and customer service funtions, machine learning and automation to enhance reporting, forecasting and customer understanding across the business.
• Partner closely with Marketing, CRM, Finance, T&I, Data Engineering and Business Intelligence teams to deliver scalable and commercially focused insight solutions.
• Act as the bridge between technical specialists and business stakeholders, translating complex data into clear recommendations that influence business performance and future strategy.
• Lead and develop a high-performing insight and reporting team, creating a culture of curiosity, continuous improvement and data-led decision making.
• Ensure robust governance, data quality and compliance standards are maintained across all customer insight, reporting and analytical activity

Do you have what it takes to be a Lithia UK Colleague? We’re looking for someone who has:

• Significant experience leading data analytics, customer insight or data science teams within a complex, multi-channel business.
• A proven track record of delivering marketing attribution, ROI measurement and marketing mix modelling that drives confident business and investment decisions.
• Strong expertise in predictive analytics, including customer segmentation, forecasting, propensity modelling, churn analysis and customer lifetime value.
• Experience working within a Single Customer View or unified customer data environment, ideally leveraging Salesforce and related technologies.
• Practical experience applying AI, machine learning and automation to improve insight generation, forecasting and business performance.
• Strong technical capability across analytical and reporting tools such as SQL, Python and Power BI.
• The ability to translate complex data into clear, commercially focused recommendations that influence senior stakeholders and strategic decision-making.
• Experience building strong partnerships across Marketing, Business Intelligence, Data Engineering, IT and Transformation teams, acting as a bridge between commercial and technical functions.
• Exceptional communication and presentation skills, with experience engaging and influencing executive and board-level audiences.
• Experience leading, developing and mentoring high-performing analytical teams.
• A strong understanding of data governance, privacy and regulatory requirements, including UK GDPR and PECR.
• Experience embedding customer insight into CRM strategies, personalisation programmes and customer lifecycle journeys.

It would be advantageous if you also have:

• Experience within automotive retail, franchised retail or another large consumer-facing business.
• Knowledge of digital analytics platforms, customer data platforms and wider marketing technology ecosystems.
• An understanding of data engineering principles, data pipelines and machine learning operations.
• Experience working with first-party data strategies and privacy-first measurement approaches.

What we can offer you:

• Enjoy 33 days annual leave (including bank holidays), giving you more time to relax, recharge, and do what you love
• Celebrate your special day with an extra day off on your birthday
• Our industry-leading Family Leave Policies ensure you’re supported when it matters most
• Access a new car through our Salary Sacrifice scheme and enjoy a smarter way to drive
• Take a paid day to volunteer and give back to a cause close to your heart
• We believe in recognising dedication and loyalty, that’s why we celebrate long service milestone anniversaries
• Unlock your potential with tailored training and endless career growth opportunities
• Commute for less with our cycle to work scheme
• Access high street discounts to make the everyday a little more rewarding
• Know someone perfect for Lithia UK? Earn rewards through our internal referral scheme

At Lithia UK, our growth is powered by our people:

As one of the largest automotive retailers globally, we’re passionate about transforming the future of personal transportation and setting new standards for exceptional customer experiences. Our values Earn Customers for Life, Improve Constantly, Take Personal Ownership, and Have Fun! fuel everything we do. Join us, and you’ll be part of a team that embraces innovation, champions personal growth, and celebrates success together. If you’re ready to make an impact in an environment that empowers you to drive change, we’d love to have you with us on this journey.

Lithia UK are an equal opportunities employer, and we are proud members of Automotive 30% Club, Diversity in Retail and Inclusive Companies. We welcome all applications regardless of age, race, religion, disability, gender or sexual identity, marital status, socio-economic background or Veteran status. We will also consider qualified applicants with prior criminal convictions, in accordance with the law.