Hybrid Marketing Analytics Analyst - Data-Driven Growth

Eucalyptus; Greater London; Hybrid; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Development budget

Development leave

Private health insurance

Wellness allowance

25 days holiday

Parental leave

Work from anywhere

Job summary

Eucalyptus in the UK is seeking a Marketing Analytics Analyst to help build a best-in-class marketing measurement function. This role sits between Marketing, Product and Data, ensuring decisions are driven by accurate data rather than guesswork.

You will work across SQL, marketing platforms, tracking, experimentation and reporting to improve understanding of customer acquisition, attribution and commercial performance, with a hybrid 3 days in Old Street.

Qualifications

• Experience analysing marketing or digital product data.
• Comfortable working with large unstructured datasets.
• Excellent analytical and problem-solving skills.
• Ability to explain technical findings clearly.

Responsibilities

• Produce reporting across paid marketing channels (Meta, Google, TikTok).
• Monitor and improve overarching marketing reporting for efficiency.
• Analyse trends in spend, CAC, conversion rates, retention and LTV.
• Validate marketing data across platforms and internal systems.
• Translate analytical findings into clear business recommendations.

Skills

Marketing data analytics

Meta/Google Ads/TikTok Ads

Big data analysis

Communication of findings

SQL proficiency

Tools

BigQuery

GA4

dbt

Segment

Job description

Eucalyptus in the UK is seeking a Marketing Analytics Analyst to help build a best-in-class marketing measurement function. This role sits between Marketing, Product and Data, ensuring decisions are driven by accurate data rather than guesswork.

You will work across SQL, marketing platforms, tracking, experimentation and reporting to improve understanding of customer acquisition, attribution and commercial performance, with a hybrid 3 days in Old Street.