Marketing Analytics Lead: Data-Driven Growth (Hybrid UK)

Montu UK; Reading; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

25 days leave

Pension matching

WFH options

Growth opportunities

Maternity & paternity leave

Job summary

Montu UK is seeking a Senior Data Analyst, Marketing Analytics to uncover drivers of growth and shape where to focus next. This is a hands-on role that partners across paid media, CRM and lifecycle marketing, turning complex data into clear, actionable insights that influence investment and optimization.

You’ll own GA4, work with data models and dashboards, and collaborate with Analytics Engineers to meet business needs and drive measurable impact.

Qualifications

• Experience with digital analytics in a fast-paced or growth-focused environment.
• Hands-on SQL; BigQuery, GA4, Looker, and Google Sheets are a plus.
• Strong ability to translate insight into action and influence non-technical stakeholders.
• Self-starter mindset, able to navigate ambiguity and work independently.
• Braze or similar CRM experience is a strong advantage.

Responsibilities

• Partner with marketing teams to provide clear, actionable insights on performance across channels including Google, Meta, Social and CRM.
• Analyse marketing spend and outcomes to support optimisation and better decision-making.
• Own and evolve GA4 setup, ensuring tracking is robust and focused on meaningful performance metrics.
• Work with CRM teams to analyse lifecycle journeys, retention, and engagement using a variety of data sources.
• Act as the internal owner for marketing data requirements, working with Analytics Engineers to ensure data models and dashboards meet real business needs.
• Lead the development of advanced measurement, beyond basic attribution, moving from LTV and CAC towards incrementality.
• Communicate insights clearly through dashboards, presentations, and conversations with senior stakeholders.

Skills

SQL

GA4

BigQuery

Looker

CRM tools

Stakeholder comms

Independent work

Braze

Tools

Braze

Job description

Montu UK is seeking a Senior Data Analyst, Marketing Analytics to uncover drivers of growth and shape where to focus next. This is a hands-on role that partners across paid media, CRM and lifecycle marketing, turning complex data into clear, actionable insights that influence investment and optimization.

You’ll own GA4, work with data models and dashboards, and collaborate with Analytics Engineers to meet business needs and drive measurable impact.