Hybrid Lifecycle Marketing Leader: CRM & Win-Back

Zest.; England; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Flexible working

Hybrid work

Mentoring from Directors

24 days annual leave

Bonus scheme

Health & mental health support

Office near West Cliff Beach

Onsite kitchen with subsidised meals

Job summary

Zest Plan in Bournemouth is seeking an experienced Customer Lifecycle Marketing Manager. This hands‑on role sits in a founder‑led team and has a direct link to revenue, owning CRM, customer data and lifecycle campaigns.

You will direct marketing to existing and former customers, manage segmentation and measurement, and plan digital acquisition with a marketing specialist. Strong GDPR/PECR knowledge and copywriting skills are essential.

Qualifications

• Direct marketing to a customer database with test-and-lead insights.
• Strong CRM experience and lifecycle marketing know-how.
• Data-driven with strong segmentation and analysis capabilities.

Responsibilities

• Own CRM and a single, trusted view of customer data for targeting and measurement.
• Lead lifecycle planning, reporting and coordination with external partners.
• Develop and test campaigns, driving win-back, renewals and upsell.

Skills

Direct marketing

CRM automation

Data analytics

Campaign analysis

Copywriting

Lifecycle planning

Vendor management

Tools

CRM platforms

Job description

Zest Plan in Bournemouth is seeking an experienced Customer Lifecycle Marketing Manager. This hands‑on role sits in a founder‑led team and has a direct link to revenue, owning CRM, customer data and lifecycle campaigns.

You will direct marketing to existing and former customers, manage segmentation and measurement, and plan digital acquisition with a marketing specialist. Strong GDPR/PECR knowledge and copywriting skills are essential.