CRM Growth & Lifecycle Strategist (Hybrid)

Gold Group; Croydon; Hybride; GBP 40 000 - 45 000; Plein temps

Avantages offerts par ce poste

Salary 40k-45k

25 days holiday

Pension Plan

Career Progression

Flexible working

Hybrid Work - 2 days in office

Résumé du poste

Gold Group is seeking a talented CRM Manager to join our marketing team in Croydon on a hybrid basis. You will turn customer insight into highly targeted campaigns that drive engagement, retention and long-term value.

With 3+ years in CRM or lifecycle marketing, you will own segmentation, lifecycle planning and multi-channel activation across email, direct mail, digital and paid media, delivering clear, actionable insights to stakeholders.

Qualifications

• 3+ years' experience in CRM, Customer Marketing, Lifecycle Marketing or a data-driven marketing role.
• Strong experience building and activating customer segments.
• Solid understanding of customer lifecycle marketing (acquisition, onboarding, retention, reactivation and loyalty).
• Experience with CRM platforms, marketing automation tools, CDPs or customer databases.
• Strong analytical and problem-solving skills with the ability to interpret large datasets.
• Experience working with channel specialists across email, direct mail, digital and paid media.
• Excellent stakeholder management and communication skills.
• Commercial mindset with ability to turn data into actionable recommendations.
• Strong understanding of GDPR, PECR and customer data governance.
• Passion for measurement, testing, optimisation and continuous improvement.

Responsabilités

• Analyse customer, behavioural, engagement and booking data to understand trends and opportunities.
• Build and enhance customer segments based on lifecycle stage, behaviour, engagement, frequency, recency and value.
• Identify high-value audiences and opportunities to drive retention and lifetime value.
• Deliver actionable insights and recommendations to marketing stakeholders.
• Support development of behavioural, propensity and value-based models.
• Collaborate with Data and BI teams to improve data accessibility and quality.
• Shape and develop the customer lifecycle strategy from acquisition to loyalty and reactivation.
• Identify moments in the customer journey for effective marketing interventions.
• Develop audience strategies aligned to lifecycle stages and always-on programmes.
• Translate insights into defined audiences for campaign execution.
• Partner with Email, Direct Mail, Digital and Paid Media teams to deliver targeted activity.
• Create audience briefs detailing targeting logic and campaign objectives.
• Support integrated, multi-channel campaigns and customer journey initiatives.
• Ensure targeting aligns with permissions and customer experience objectives.
• Establish and monitor CRM performance KPIs.
• Analyse campaign performance to identify drivers of engagement and retention.
• Develop and execute test-and-learn programmes across segmentation, messaging and channels.
• Measure campaign impact and customer behaviour changes beyond standard metrics.
• Produce regular reporting, trend analysis and recommendations.

Connaissances

CRM

Lifecycle marketing

Data analytics

Segmentation

Campaign activation

Stakeholder management

GDPR knowledge

Marketing automation

Multichannel marketing

Measurement & testing

Description du poste

Gold Group is seeking a talented CRM Manager to join our marketing team in Croydon on a hybrid basis. You will turn customer insight into highly targeted campaigns that drive engagement, retention and long-term value.

With 3+ years in CRM or lifecycle marketing, you will own segmentation, lifecycle planning and multi-channel activation across email, direct mail, digital and paid media, delivering clear, actionable insights to stakeholders.