Hybrid Email Marketing Maestro: CRM & Automation

Placements24; Southampton; Hybrid; GBP 16,000 - 24,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Hybrid work model

Job summary

Placements24 is seeking an Email Marketing Specialist to drive engagement and loyalty through targeted email campaigns. Based in Randburg, Gauteng, you will plan and execute email strategies, leveraging CRM data and marketing automation tools to optimize performance and reporting.

The role emphasizes strong copywriting, segmentation, A/B testing, and adherence to CAN-SPAM/POPIA. A hybrid work setup is available within the Gauteng market.

Qualifications

• Bachelor's degree or equivalent in Marketing or Communications.
• Minimum of 3 years of email marketing experience.
• Strong CRM and marketing automation understanding.

Responsibilities

• Develop, implement, and manage email marketing campaigns (newsletters, promos, automation).
• Segment databases for targeted, personalized communication.
• Use CRM/automation platforms to manage campaigns and track performance.

Skills

Email marketing

CRM

Automation platforms

Segmentation

Personalization

AB testing

Copywriting

Analytics

E-commerce knowledge

Education

Bachelor's degree in Marketing or Communications

Tools

Mailchimp

HubSpot

ActiveCampaign

Salesforce Marketing Cloud

Job description

Placements24 is seeking an Email Marketing Specialist to drive engagement and loyalty through targeted email campaigns. Based in Randburg, Gauteng, you will plan and execute email strategies, leveraging CRM data and marketing automation tools to optimize performance and reporting.

The role emphasizes strong copywriting, segmentation, A/B testing, and adherence to CAN-SPAM/POPIA. A hybrid work setup is available within the Gauteng market.