Email Marketing Specialist - CRM & Automation

Placements24; Southampton; Ibrido; GBP 16.000 - 24.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical aid

Retirement fund

Hybrid work model

Descrizione del lavoro

Placements24 is seeking an Email Marketing Specialist to drive engagement and loyalty through targeted email campaigns. Based in Randburg, Gauteng, you will plan and execute email strategies, leveraging CRM data and marketing automation tools to optimize performance and reporting.

The role emphasizes strong copywriting, segmentation, A/B testing, and adherence to CAN-SPAM/POPIA. A hybrid work setup is available within the Gauteng market.

Competenze

• Bachelor's degree or equivalent in Marketing or Communications.
• Minimum of 3 years of email marketing experience.
• Strong CRM and marketing automation understanding.

Mansioni

• Develop, implement, and manage email marketing campaigns (newsletters, promos, automation).
• Segment databases for targeted, personalized communication.
• Use CRM/automation platforms to manage campaigns and track performance.

Conoscenze

Email marketing

CRM

Automation platforms

Segmentation

Personalization

AB testing

Copywriting

Analytics

E-commerce knowledge

Formazione

Bachelor's degree in Marketing or Communications

Strumenti

Mailchimp

HubSpot

ActiveCampaign

Salesforce Marketing Cloud

Descrizione del lavoro

About the Role

Our client, a leading direct-to-consumer brand, is looking for a skilled Email Marketing Specialist to drive customer engagement and loyalty through effective email campaigns. This role is crucial for developing and executing targeted email marketing strategies, leveraging CRM data and marketing automation tools. Based in Randburg, Gauteng , you will be responsible for managing the entire email marketing process, from campaign planning and execution to performance analysis and optimization. The ideal candidate is a detail-oriented marketer with a strong understanding of email best practices, segmentation, and automation. This is an excellent opportunity to make a significant impact on customer retention and revenue growth for a well-known brand.

Key Responsibilities

• Develop, implement, and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Segment customer databases to deliver targeted and personalized email communications.
• Utilize CRM and marketing automation platforms (e.g., HubSpot, Mailchimp, Salesforce Marketing Cloud) to manage campaigns and track performance.
• Write compelling email copy and collaborate with designers to create visually appealing email templates.
• Monitor, analyze, and report on key email marketing metrics such as open rates, click-through rates, conversion rates, and ROI.
• Conduct A/B testing on subject lines, content, CTAs, and send times to optimize campaign performance.
• Ensure email campaigns comply with all relevant privacy regulations (e.g., POPIA).
• Stay up-to-date with the latest trends and best practices in email marketing and marketing automation.
• Collaborate with the marketing team to align email campaigns with overall marketing objectives.
• Manage list hygiene and ensure data accuracy within the CRM system.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing, with a strong understanding of CRM and marketing automation.
• Proven experience developing and executing successful email marketing campaigns.
• Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
• Strong understanding of segmentation, personalization, and A/B testing principles.
• Excellent copywriting, editing, and proofreading skills.
• Analytical skills with the ability to interpret data and generate insights.
• Familiarity with e-commerce principles is a plus.
• Understanding of CAN-SPAM/POPIA regulations.
• Ability to work independently and collaboratively in a team environment.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including medical aid and a retirement fund.
• This hybrid role provides flexibility for work arrangements, balancing office-based collaboration with remote work.
• You will have access to industry-leading marketing automation tools and opportunities for continuous professional development.
• Located in Randburg , this role offers a chance to work within a dynamic team and contribute significantly to the success of a leading brand in the competitive Gauteng market.