Hybrid Digital Strategy Lead

MediaWorks; Newcastle upon Tyne; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

25 days annual leave

Social activities and office events

Personal development plan

Job summary

MediaWorks is looking for an experienced Strategic Planner in Newcastle upon Tyne to develop and guide digital campaign strategies. The ideal candidate will have over 5 years of experience in digital marketing, strong analytical and communication skills, and a degree in a related field. Responsibilities include creating digital strategies, conducting research, and presenting concepts to clients. The position offers a hybrid work model, competitive salary, 25 days annual leave, and various employee benefits.

Qualifications

• 5+ years of experience in strategic planning within a digital marketing agency or related industry.
• Strong understanding of digital marketing channels, including SEO, PPC, content marketing, and social media.
• Ability to articulate complex ideas clearly and persuasively.

Responsibilities

• Create insightful and creative digital strategies that address business objectives for clients.
• Conduct comprehensive research on consumer behaviour and channel strategies.
• Monitor and report on digital campaign performance using data to optimise strategies.

Skills

Strategic planning

Digital marketing channels

Analytical skills

Communication skills

Data analysis

Customer journey mapping

Education

Degree in marketing, advertising, psychology, or related field

Tools

Google Analytics

Excel

Job description

MediaWorks is looking for an experienced Strategic Planner in Newcastle upon Tyne to develop and guide digital campaign strategies. The ideal candidate will have over 5 years of experience in digital marketing, strong analytical and communication skills, and a degree in a related field. Responsibilities include creating digital strategies, conducting research, and presenting concepts to clients. The position offers a hybrid work model, competitive salary, 25 days annual leave, and various employee benefits.