Digital PR Manager

Ronald James Group; Newcastle upon Tyne; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Ronald James Group is seeking an experienced Digital PR Manager to lead a team in Newcastle. The role focuses on owning digital PR strategy, campaign performance and strengthening client relationships. You will work with SEO, content and paid media teams to deliver high-quality media coverage and support organic search.

The position is hybrid, requiring 3 days per week in the Newcastle office, with a focus on commercial growth and accountability for campaign quality and results.

Qualifications

• Proven experience leading a digital PR or marketing team.
• Strong skills in media outreach and link building.
• Excellent communication and stakeholder management.

Responsibilities

• Lead and manage the digital PR team, setting objectives and overseeing daily performance.
• Develop and implement data-led digital PR strategies aligned with client goals.
• Oversee planning and execution of campaigns with measurable results.
• Build strong client relationships and present strategic recommendations.
• Collaborate with SEO, content and paid media to deliver integrated campaigns.

Skills

Digital PR

Media relations

SEO outreach

Leadership

Client relationship management

Job description

We're currently working with a company looking for an experienced Digital PR Manager to join their team in Newcastle. This is an opportunity for a strategic and commercially minded digital PR professional to lead a team, develop creative campaigns and strengthen client relationships. You'll take ownership of digital PR strategy and campaign performance, working closely with wider teams to deliver high-quality media coverage, improve brand visibility and support organic search performance. Please note: This is a hybrid role requiring 3 days per week in the Newcastle office.

Some of the responsibilities:

• Lead and manage the digital PR team, setting clear objectives, allocating responsibilities and overseeing day-to-day performance.
• Support team development through regular one-to-ones, performance reviews, coaching and training opportunities.
• Manage team workloads, resources and campaign priorities to ensure projects are delivered on time and within agreed budgets.
• Develop and implement creative, data-led digital PR strategies aligned with client objectives and organic search goals.
• Oversee the planning, execution and performance of digital PR campaigns, ensuring consistent delivery of measurable results.
• Act as a senior point of contact for key clients, building strong relationships and presenting strategic recommendations.
• Develop and maintain relationships with journalists, publishers and industry contacts to secure high-quality media coverage and authoritative backlinks.
• Collaborate with SEO, content, paid media and wider teams to deliver integrated marketing campaigns.
• Monitor campaign and team performance, identifying opportunities to improve processes, efficiency and results.
• Contribute to new business pitches, identify opportunities to develop existing client accounts and support commercial growth.
• Establish clear standards for campaign quality, productivity and client service.
• Create a collaborative team environment that encourages accountability, knowledge sharing and professional development.

Some of the requirements:

• Strong experience in digital PR, media relations, SEO outreach or communications.
• Proven experience leading, managing and developing a digital PR or marketing team.
• Experience conducting one-to-ones, performance reviews and coaching conversations to support individual development.
• A strong track record of developing and delivering successful digital PR strategies and campaigns.
• Excellent understanding of media relations, digital outreach, link building and their contribution to organic search performance.
• Strong client relationship management skills, with experience presenting strategic recommendations to senior stakeholders.
• Ability to manage multiple campaigns, competing priorities and team resources effectively.
• Commercial awareness, including an understanding of budgets, resource planning, client profitability and account growth.
• Strong leadership skills, with the ability to motivate teams, set expectations and manage performance.
• Excellent communication, organisational and problem-solving skills.
• A proactive and adaptable approach, with a focus on continuous improvement and delivering measurable results.
• A collaborative mindset and willingness to share knowledge and support the development of colleagues.