Strategic Planner

MediaWorks; Newcastle upon Tyne; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

25 days annual leave

Social activities and office events

Personal development plan

Job summary

MediaWorks is looking for an experienced Strategic Planner in Newcastle upon Tyne to develop and guide digital campaign strategies. The ideal candidate will have over 5 years of experience in digital marketing, strong analytical and communication skills, and a degree in a related field. Responsibilities include creating digital strategies, conducting research, and presenting concepts to clients. The position offers a hybrid work model, competitive salary, 25 days annual leave, and various employee benefits.

Qualifications

• 5+ years of experience in strategic planning within a digital marketing agency or related industry.
• Strong understanding of digital marketing channels, including SEO, PPC, content marketing, and social media.
• Ability to articulate complex ideas clearly and persuasively.

Responsibilities

• Create insightful and creative digital strategies that address business objectives for clients.
• Conduct comprehensive research on consumer behaviour and channel strategies.
• Monitor and report on digital campaign performance using data to optimise strategies.

Skills

Strategic planning

Digital marketing channels

Analytical skills

Communication skills

Data analysis

Customer journey mapping

Education

Degree in marketing, advertising, psychology, or related field

Tools

Google Analytics

Excel

Job description

Do great work, have great fun and develop your career alongside a group of ridiculously talented people.

As an experienced Strategic Planner, you’ll be responsible for developing and guiding the strategic direction of digital campaigns, ensuring alignment with our clients’ goals.

Demonstrating a deep understanding of consumer behaviour, digital channels, media plans, and data analytics, you’ll craft compelling strategies that integrate performance and technology that drives commercial success.

Note: We offer a hybrid approach and are in the office 3 days per week, based near the Metro Centre in Gateshead.

The role

If you're an experienced Strategic Planner with excellent communication and analytical skills, please share your CV and we’ll be in touch soon.

You’ll be responsible for:

• Creating insightful and creative digital strategies that effectively address business objectives for our clients.
• Conducting comprehensive research on consumer behaviour, channel strategies, and competitor landscapes to inform strategic decisions.
• Creating detailed strategic plans that outline campaign goals, target audience, messaging, and key performance indicators (KPIs).
• Collaborating with other agency teams to ensure the strategic vision is effectively translated into compelling campaign ideas and executions.
• Presenting strategic concepts and campaign plans to clients and internal teams, articulating the rationale behind strategic decisions.
• Building excellent relationships with clients, maintaining a deep understanding of their industry, competitors, and business goals.
• Monitoring, analysing and reporting on the performance of digital campaigns, using data to refine and optimise strategies.
• Collaborating with analytics teams to assess the effectiveness of campaigns against KPIs and make data-driven adjustments as needed.

When you join our crew you get a platform to shine and a competitive salary and bonus scheme, 25 days annual leave with the option to buy more (plus public holidays and your birthday off), social activities and office events including our famous monthly breakfast buffets, as well as a range of wellbeing options, a personal development plan, and more!

The person

Ideally you’ll have:

• 5+ years of experience in strategic planning within a digital marketing agency or related industry.
• A degree or equivalent experience in marketing, advertising, psychology, or related field.
• Good understanding of the agency model and the importance of content in marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, PPC, content marketing, and social media, with knowledge of branding and positioning strategies.
• Experience with customer journey mapping, data analysis tools (e.g., Google Analytics, Excel) and market research methodologies.
• Superb storytelling and presenting skills, with the ability to articulate complex ideas clearly and persuasively.
• Clear commercial skills, able to understand business priorities and growth drivers, and how your strategies will support our clients success.

And fantastic if you also have:

• Experience working in a dynamic agency environment and/or for public sector organisations.
• A great attitude and willingness to support colleagues and contribute to a positive team spirit.
• A passion to train and share skills with other team members and departments.