Digital Marketing Executive

The Institution of Engineering & Technology; Stevenage; Hybride; GBP 29 000 - 39 000; Plein temps

Résumé du poste

The Institution of Engineering & Technology (IET) is seeking a Digital Marketing Executive to deliver and optimise campaigns across email, social media, PPC and content across events, courses and awards. This hybrid Stevenage-based role collaborates with a 20+strong marketing team to drive engagement, attendance and ROI.

You will plan and execute targeted campaigns, monitor performance, stay updated with GDPR and digital trends, and support budget management while working with stakeholders to

Qualifications

• Hands-on experience in digital marketing across email, social media, PPC and web content management.

Responsabilités

• Plan, build, and execute targeted email marketing campaigns, ensuring mobile-friendly designs.
• Manage and schedule organic social media posts and analyse performance.
• Set up and manage PPC campaigns on Google Ads and social platforms.
• Update website content using Umbraco CMS with SEO best practices.
• Create and repurpose engaging campaign content including photography and video.
• Monitor and analyse digital marketing performance across channels and report insights.
• Collaborate with Marketing Campaign Managers for cohesive messaging.
• Assist in conducting A/B tests for ads, emails, and landing pages.
• Support budget management for digital campaigns.
• Stay updated with data privacy regulations (GDPR) and best practices.

Connaissances

Email marketing

Social media management

PPC

Web content management

Data analysis

Campaign optimisation

Outils

Umbraco CMS

Mailchimp

Upland Adestra

Google Ads

LinkedIn Ads

Sprinklr

Hootsuite

WordPress

Description du poste

• Are you passionate about developing and delivering digital marketing campaigns that drive engagement, align with strategic objectives, and achieve measurable impact?


• Do you thrive in a fast-paced environment, managing multi-channel campaigns, optimising digital strategies, and collaborating with cross-functional teams to ensure success?


• Could you be our next Digital Marketing Executive, helping to deliver high-impact campaigns that drive attendance, registrations and engagement across the IET's events, learning and awards portfolios?

At the IET, making our world a better place starts by creating a better place for our people. At the IET you'll have more than just a job. Our work is exciting and challenging, connecting the people who solve the problems that matter. It means working with us has real meaning and impact, and you'll grow - professionally and personally - in ways you never thought possible. We're also making significant investments in our people, including providing a modern, vibrant workplace and embracing hybrid working.

What you'll be doing

As a Digital Marketing Executive, you will play a key role in delivering and optimising our digital marketing campaigns across multiple platforms. With a focus on email marketing, social media, digital advertising, content marketing, and web updates, you'll ensure our digital efforts are aligned with overall campaign objectives and best practices. This role will primarily support the IET's campaigns for events, courses and awards, and you will be joining a team of 20+ marketing campaign professionals.

You'll work closely with our Marketing Campaign Managers and Digital Marketing Specialists to execute impactful digital marketing tactics, monitor performance, and drive engagement. Your ability to analyse data and identify opportunities for optimisation will play a key part in improving campaign effectiveness and return on investment.

If you thrive in a dynamic environment, enjoy variety in your work, and love collaborating with stakeholders to deliver results, this role offers an exciting opportunity to develop and expand your digital marketing expertise.

What we hope you can bring to the role

We're looking for someone with hands-on experience in digital marketing, particularly across email marketing, organic and paid social media, PPC, and web content management. You'll bring a data-driven approach, strong organisational skills, and a keen eye for detail, ensuring digital marketing activities are effective, compliant, and optimised for best performance.

The ideal candidate will have experience using digital marketing tools, be confident in managing multiple projects, and have a passion for staying ahead of digital trends. Your ability to communicate effectively, analyse campaign performance, and collaborate with stakeholders will be essential.

A little more about the role

• Plan, build, and execute targeted email marketing campaigns, ensuring they are well-designed, engaging, and optimised for use (mobile, for example).


• Manage and schedule organic social media posts, ensuring alignment with platform best practices and analysing performance for optimisation.


• Assist in setting up and managing pay-per-click (PPC) campaigns across platforms such as Google Ads and social media.


• Regularly update and maintain website content using the Umbraco CMS, ensuring accuracy, SEO-friendliness, and a seamless user experience.


• Create, capture, edit and repurpose engaging campaign content for use across channels, including photography and video


• Monitor and analyse digital marketing performance across email, social media, PPC, and web, providing insights and recommendations to enhance engagement and ROI.


• Work closely with Marketing Campaign Managers to ensure cohesive messaging and integrated digital campaigns.


• Assist in conducting A/B tests for digital ads, emails, and landing pages to improve campaign effectiveness.


• Support budget management for digital campaigns, ensuring activities are cost-effective and deliver strong results.


• Stay up-to-date with data privacy regulations (e.g., GDPR) and digital marketing best practices to ensure compliance and excellence in execution.

A little more about what we're looking for

• Proven experience in digital marketing, including email marketing, social media management, PPC, and web content management.


• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions to optimise performance.


• Experience using email marketing platforms (e.g., Upland Adestra, Mailchimp), PPC/social ads management tools (e.g., Google Ads, LinkedIn Ads), social media management tools (e.g., Sprinklr, Hootsuite), and CMS platforms (e.g., Umbraco, WordPress).


• Experience creating or editing marketing content, including social media assets, photography and/or video content, with an understanding of how content should be adapted for different channels and audiences.


• Excellent written and verbal communication skills, with confidence in engaging with internal stakeholders and external audiences.


• Strong attention to detail and the ability to manage multiple tasks and deadlines efficiently.


• Proactive and eager to learn, with a passion for digital marketing and staying ahead of industry trends.


• A collaborative mindset, with experience working in cross-functional teams to achieve marketing goals.

If you're passionate about digital marketing and content creation, and are keen to develop your skills across digital marketing channels, this role offers a fantastic opportunity to gain hands-on experience, supporting the successful deliver of the IET's Events, Learning and Courses campaigns.

This is a hybrid role based in Stevenage, with the team coming into the office twice per week. Our marketing team anchor day is Thursday. Occasional UK travel will also be required to support content capture at events, courses and other IET activities.