Hybrid: Customer Data Strategy Analyst

Primark; Reading; Hybrid; GBP 74,000 - 111,000; Full time

Job summary

Primark is seeking an experienced Customer Data Business Analyst to join a major customer engagement initiative within a large-scale digital transformation programme in Reading. The role is hybrid (Tuesdays anchor days) and initially 3 months on a day-rate contract.

You will collaborate with Product Owners, Data Architects and Engineers to define data requirements, build data foundations for loyalty and personalised experiences, and ensure data governance across platforms.

Qualifications

• Proven experience as a Data Business Analyst or similar role.
• Strong SQL and data analysis skills.
• Hands-on with business and technical teams across lifecycle.

Responsibilities

• Lead business analysis activities for strategic customer data products.
• Define data requirements to support loyalty, promotions, personalisation and engagement.
• Gather, document and manage business, functional and data requirements.
• Facilitate workshops to define data models, rules and data product requirements.
• Develop source-to-target mappings, glossaries and data definitions.
• Partner with product and engineering to shape data solutions and delivery roadmaps.
• Analyse customer data, identify gaps and make recommendations for outcomes.
• Support design of reusable customer data assets across the organisation.
• Work with architecture and engineering to align business needs with tech solutions.

Skills

SQL

Data analysis

Stakeholder management

Requirements gathering

Workshop facilitation

Tools

Databricks

Job description

Primark is seeking an experienced Customer Data Business Analyst to join a major customer engagement initiative within a large-scale digital transformation programme in Reading. The role is hybrid (Tuesdays anchor days) and initially 3 months on a day-rate contract.

You will collaborate with Product Owners, Data Architects and Engineers to define data requirements, build data foundations for loyalty and personalised experiences, and ensure data governance across platforms.