Hybrid B2B SDR: Prospecting & Qualification

Retail Gazette Ltd.; Greater London; Hybrid; GBP 28,000 - 36,000; Full time

Job summary

Retail Gazette is seeking an enthusiastic SDR to join our London-based commercial team. You will create and qualify opportunities for Account Directors, initiate contact with prospects via phone, email and social channels, and build a robust pipeline of potential clients.

The role focuses on outbound prospecting, early qualification using BANT where appropriate, and handing qualified meetings to Account Directors. A sales-driven mindset and strong communication are essential.

Qualifications

• Experience in sales, business development or similar customer-facing roles.
• Excellent verbal and written communication.
• Confident speaking to clients and prospects on the phone.
• Familiar with BANT qualification framework.
• Knowledge or interest in the UK retail industry.

Responsibilities

• Create and qualify sales opportunities for Account Directors.
• Research target accounts and identify decision-makers.
• Make first contact via cold calls, email and social media.
• Follow up leads and maintain a healthy pipeline.
• Book meetings and handoff to Account Directors.
• Represent Retail Gazette across phone, email, LinkedIn and in-person.

Skills

Cold calls

Phone prospecting

CRM usage

BANT framework

Communication

Relationship building

B2B sales

Resilience

LinkedIn prospecting

Objection handling

Tools

LinkedIn

CRM systems

Job description

Retail Gazette is seeking an enthusiastic SDR to join our London-based commercial team. You will create and qualify opportunities for Account Directors, initiate contact with prospects via phone, email and social channels, and build a robust pipeline of potential clients.

The role focuses on outbound prospecting, early qualification using BANT where appropriate, and handing qualified meetings to Account Directors. A sales-driven mindset and strong communication are essential.