Hybrid B2B Marketing Manager – Payments Growth

Planet; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Planet, a London-headquartered technology and payments provider, is seeking a commercially minded Marketing Manager to lead integrated marketing programmes across its business areas. You will align with Sales, Product and Commercialisation teams to turn business priorities into campaigns that drive measurable pipeline and revenue.

This hands-on role blends strategic thinking with execution, ownership of multi-channel marketing across email, paid media, webinars, events and partner channels to

Qualifications

• 5+ years in B2B marketing or related field, with proven pipeline impact.
• Experience delivering integrated campaigns across email, paid media, webinars, events and partner channels.
• Strong collaboration with Sales, Product and Commercialisation teams.

Responsibilities

• Plan and execute integrated marketing programmes across email, paid media, webinars, events and partner channels to drive pipeline, customer engagement and cross-sell opportunities.
• Develop targeted campaigns for priority accounts, customer segments and growth opportunities.
• Build and support customer marketing initiatives that increase adoption, engagement and customer value.
• Partner with Sales, Product and Customer Success teams to align marketing activity with revenue goals.
• Brief and collaborate with specialist marketing teams to deliver effective programmes.
• Support the development of customer stories and sales enablement materials.
• Track campaign and pipeline performance, using insights to optimise future activity.
• Identify opportunities to improve marketing processes as the team evolves.

Skills

B2B marketing

Pipeline generation

Stakeholder management

Multi-channel campaigns

Data-driven marketing

Account-based marketing

Lifecycle marketing

Salesforce

Pardot

HubSpot

Tools

Salesforce

Pardot

HubSpot

Job description

Planet, a London-headquartered technology and payments provider, is seeking a commercially minded Marketing Manager to lead integrated marketing programmes across its business areas. You will align with Sales, Product and Commercialisation teams to turn business priorities into campaigns that drive measurable pipeline and revenue.

This hands-on role blends strategic thinking with execution, ownership of multi-channel marketing across email, paid media, webinars, events and partner channels to