Marketing Manager

planet; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model (3 days in office)

Job summary

Planet is seeking a commercially minded Marketing Manager to lead integrated marketing across its business areas. You’ll shape programmes that attract new customers, grow existing accounts and strengthen our brand, working with Sales, Product and Commercialisation to translate priorities into measurable campaigns.

This hands-on role combines strategic thinking with execution, including ABM, lifecycle marketing and data-driven optimization.

Qualifications

• 5+ years experience in B2B marketing in payments/fintech/SaaS.
• Strong commercial mindset with experience supporting pipeline generation and revenue objectives.
• Proven experience delivering integrated marketing campaigns across multiple channels.
• Experience with ABM, customer marketing, demand generation or lifecycle marketing.
• Strong stakeholder management with sales, commercial and product teams.
• Confident using data and marketing tech platforms such as Salesforce, Pardot, HubSpot.
• Excellent project management and organizational skills.
• Proactive, self-starting approach and ownership of outcomes.
• Curiosity about emerging marketing approaches, including AI tools.
• Excellent written and verbal English; additional European languages a plus.

Responsibilities

• Plan and execute integrated marketing programmes across email, paid media, webinars, events and partner channels to drive pipeline, customer engagement and cross-sell opportunities.
• Develop targeted campaigns for priority accounts, customer segments and growth opportunities.
• Build and support customer marketing initiatives that increase adoption, engagement and customer value across Planet's solutions.
• Partner with Sales, Product and Customer Success teams to align marketing activity with business priorities and revenue goals.
• Brief and collaborate with specialist marketing teams, including Digital, Events, Design, Content, Communications and Product Marketing, to deliver effective programmes.
• Support the development and activation of customer stories, testimonials and sales enablement materials.
• Track campaign, pipeline and commercial performance, using insights and data to optimise future activity.
• Identify opportunities to improve marketing processes, programmes and ways of working as the team continues to evolve.

Skills

B2B marketing

Multi-channel campaigns

ABM

Lifecycle marketing

Stakeholder management

Data-driven optimization

AI in marketing curiosity

English communication

Tools

Salesforce

Pardot

HubSpot

Job description

About Planet

Planet is a global provider of integrated technology and payments solutions for retail and hospitality customers. We create great experiences for the millions of people who use our payments, software, and tax-free solutions every minute of every day. Planet empowers its customers to deliver great customer experiences by combining payments and software in ways that drive greater loyalty, increase revenue and save time. Founded over 35 years ago and with our headquarters in London, today we have more than 2,500 employees located across six continents serving our customers in more than 120 markets.

Role overview:

We're looking for a commercially minded Marketing Manager to lead marketing programmes across Planet's business areas. You'll shape and deliver integrated marketing initiatives that attract new customers, grow our business with existing ones and strengthen our brand. You'll work closely with Sales, Product and Commercialisation teams to turn business priorities into marketing programmes that deliver measurable results. You'll also collaborate with Planet's wider Marketing team, including Digital, Events, Design, Communications and Product Marketing, bringing together specialist expertise to drive impact. This is a hands-on role that combines strategic thinking with strong execution. It suits someone who enjoys taking ownership, is motivated by commercial outcomes, and wants to play a key role in helping marketing contribute to business growth.

What You'll Do

• Plan and execute integrated marketing programmes across email, paid media, webinars, events and partner channels to drive pipeline, customer engagement and cross-sell opportunities.
• Develop targeted campaigns for priority accounts, customer segments and growth opportunities.
• Build and support customer marketing initiatives that increase adoption, engagement and customer value across Planet's solutions.
• Partner with Sales, Product and Customer Success teams to align marketing activity with business priorities and revenue goals.
• Brief and collaborate with specialist marketing teams, including Digital, Events, Design, Content, Communications and Product Marketing, to deliver effective programmes.
• Support the development and activation of customer stories, testimonials and sales enablement materials.
• Track campaign, pipeline and commercial performance, using insights and data to optimise future activity.
• Identify opportunities to improve marketing processes, programmes and ways of working as the team continues to evolve.

What You'll Bring

• 5+ experience in B2B marketing, ideally within payments, fintech, SaaS or a related technology sector.
• A strong commercial mindset and experience supporting pipeline generation, customer growth and revenue objectives.
• Proven experience delivering integrated marketing campaigns across multiple channels.
• Experience with account-based marketing, customer marketing, demand generation or lifecycle marketing.
• Strong stakeholder management skills, with experience working alongside sales, commercial and product teams.
• Confidence using data and marketing technology platforms such as Salesforce, Pardot, HubSpot or similar.
• Excellent project management and organisational skills, with the ability to manage multiple priorities simultaneously.
• A proactive, self-starting approach and a willingness to take ownership of outcomes.
• Curiosity about emerging marketing approaches, including the practical use of AI tools.
• Excellent written and verbal English. Additional European languages are a plus.

Why Planet:

Planet is an equal opportunity employer where diversity is valued, and all employment is decided based on qualifications, merit, and business need.

Come and grow your career in the most exciting, fast paced technology market, with a business that delivers feel-good connected commerce.

At Planet, we embrace a hybrid work model, with three days a week in the office.

Reasonable accommodations may be made in order to allow for an individual to perform the essential functions of this role successfully.