Hybrid Analytics Tech Lead GA4, Server-Side & App Tracking

Jet2.com and Jet2holidays; Leeds; Hybrid; GBP 95,000 - 125,000; Full time

Benefits offered by this job

Access to a generous discretionary利润分享

Hybrid working (office 2 days per week

26 days holiday (plus Bank Holidays)

Colleague discounts on Jet2.com andJet

Job summary

Jet2.com and Jet2holidays is seeking a Lead Digital Analytics Technology Specialist to own the technical delivery of measurement across web and app, shaping GA4, GTM and server-side implementations. You will partner with Analytics, Product and Technology to translate measurement requirements into scalable solutions.

You’ll drive data quality, lead complex tracking initiatives, and advance measurement capabilities for a modern travel platform, while helping shape future analytics strategy in a

Qualifications

• Strong experience in digital analytics implementation across web and/or app.
• Advanced knowledge of GA4 and Google Tag Manager.
• Strong JavaScript knowledge and experience implementing custom tracking.
• Strong understanding of data layers, event-based tracking and measurement design.
• Experience with server-side tracking and modern measurement approaches.
• Strong experience testing, debugging and troubleshooting analytics implementations.
• Good understanding of consent, privacy and first-party measurement.
• Experience working with developers and translating measurement requirements into technical solutions.

Responsibilities

• Lead the technical delivery of digital measurement across web and app.
• Own and develop our GA4, GTM and server-side measurement implementations.
• Define technical measurement requirements for new projects and digital changes.
• Work closely with Product and Technology teams to make sure measurement requirements are considered as part of development.
• Work with Architecture and Infrastructure where measurement has wider technical dependencies.
• Lead technical measurement across areas including server-side tracking, app measurement and value-based bidding.
• Make sure tracking is tested, monitored and working as expected.
• Investigate complex tracking and data quality issues and work with the relevant teams to resolve them.
• Work with Google and specialist partners on new measurement capabilities and technical development.
• Identify opportunities to improve and automate how we implement and manage measurement.
• Lead and support the development of the wider Analytics Technology team.

Skills

GA4

Google Tag Manager

JavaScript

Data layers

Event-based tracking

Server-side tracking

Testing & debugging analytics

Privacy & first‑party measurement

Technical collaboration with devs

Tools

GA4

Google Tag Manager

Server-side measurement

Job description

Jet2.com and Jet2holidays is seeking a Lead Digital Analytics Technology Specialist to own the technical delivery of measurement across web and app, shaping GA4, GTM and server-side implementations. You will partner with Analytics, Product and Technology to translate measurement requirements into scalable solutions.

You’ll drive data quality, lead complex tracking initiatives, and advance measurement capabilities for a modern travel platform, while helping shape future analytics strategy in a