Senior Lead - Digital Analytics

Merkle; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Private medical insurance

Flexible working

Various employee support programs

Job summary

Merkle in London seeks a Digital Analytics Senior Lead to shape analytics strategy, lead complex client engagements, and develop a high-performing team. The role combines client advisory with hands-on analytics work using GA4, GTM, and BigQuery.

You will translate business requirements into scalable analytics solutions, oversee enterprise implementations, coach colleagues, and promote best practices in tracking and reporting.

Qualifications

• Extensive experience in digital analytics leadership and strategy.
• Strong proficiency in GA4 and GTM.
• Experience delivering enterprise analytics implementations.

Responsibilities

• Shape analytics strategy for clients and lead engagements.
• Translate business requirements into analytics solutions.
• Coach and develop analytics team and promote best practices in tracking and reporting.

Skills

GA4

GTM

BigQuery

JavaScript

SQL

Python

Adobe Analytics

Cloud platforms

Leadership

Consulting

Communication

Tools

Firebase

Google Analytics 4

Job description

Seeking a Digital Analytics Senior Lead to shape analytics strategy, lead complex client engagements, and develop a high-performing team. Role involves acting as senior advisor, translating business requirements into analytics strategies, leading enterprise implementations using GA4, GTM, BigQuery, Firebase and related technologies.

Responsibilities include managing multiple client projects, providing technical oversight, coaching team members, and driving best practices in tracking and reporting.

Requires strong experience in digital analytics, advanced knowledge of GA4 and GTM, excellent consulting and communication skills, and leadership experience. Desirable skills include JavaScript, SQL, Python, Adobe Analytics, and cloud platforms.

Permanent hybrid role based in London.

• private medical insurance
• flexible working
• various employee support programs