HubSpot Email & Lifecycle Growth Manager

We Are Adam; Sheffield; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

We Are Adam in the United Kingdom is seeking an Email & Lifecycle Manager to turn marketing strategy into persuasive emails, automated journeys and lifecycle programmes. You’ll craft copy and build everything in HubSpot as the hands-on CRM specialist within a collaborative marketing team.

This full-time, permanent role is hybrid (2–4 days a month in the office) with a salary of £38k to £45k DOE. You’ll own journeys from onboarding to renewal, run tests, report on revenue impact and simplify

Qualifications

• 4+ years’ experience in email and lifecycle marketing.
• HubSpot expert with workflows, lists, lead scoring, and reporting dashboards.
• Strong direct-response copywriting and clear CTAs.
• Proven ability to build journeys that boost conversion with data-backed results.
• Experience in B2B or subscription models is desirable.

Responsibilities

• Turn campaign briefs into compelling messaging and CTAs.
• Write customer emails, nurture sequences, landing pages and in-platform messages.
• Explain complex products in clear copy for different audiences and stages of the customer journey.
• Design and optimise automated journeys for onboarding, cross-sell, renewal and reactivation.
• Use customer behaviour data to trigger follow-ups and select the next message.
• Build and manage emails, landing pages, forms, and workflows in HubSpot.
• Keep contact records, properties and lifecycle stages clean with the data team.
• Provide creative direction and brief freelance copywriters when needed.
• Run at least one structured A/B or multivariate test monthly.
• Report on leads, conversion and revenue and feed insights into planning.

Skills

Email marketing

Lifecycle marketing

HubSpot

Copywriting

Data analysis

Tools

HubSpot

Job description

We Are Adam in the United Kingdom is seeking an Email & Lifecycle Manager to turn marketing strategy into persuasive emails, automated journeys and lifecycle programmes. You’ll craft copy and build everything in HubSpot as the hands-on CRM specialist within a collaborative marketing team.

This full-time, permanent role is hybrid (2–4 days a month in the office) with a salary of £38k to £45k DOE. You’ll own journeys from onboarding to renewal, run tests, report on revenue impact and simplify