Lifecycle Marketing Manager — Email & CRM Pro

The National College; Sheffield; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

25 days leave + bank holidays

Birthday off

Paid charity day

Flexible working

Pension 5% employee

Life assurance 4x salary

Job summary

The National College is seeking an Email & Lifecycle Manager to own CRM and lifecycle communications. You will turn briefs into conversion-focused emails, automated journeys and lifecycle programmes in HubSpot, collaborating with marketing and MarTech teams to deliver measurable impact.

You’ll craft focused copy, optimise journeys and drive performance through data, A/B testing and reporting. This role offers a strategic path in CRM within the EdTech sector.

Qualifications

• 4+ years in email and lifecycle marketing.
• Expert HubSpot skills: workflows, lists, lead scoring, custom properties and reporting dashboards.
• Strong direct response copywriting: short sentences, tested subject lines and clear calls to action.
• A proven track record of building journeys that improved conversion, with numbers to show it.
• Confidence with data, including segments, filters, attribution and basic reporting.
• Experience translating campaign briefs into CRM and email creative across segments and funnel stages.

Responsibilities

• Shape the creative response: develop messaging angles and CTAs for briefs.
• Translate complex products into clear copy for audiences and stages.
• Provide CRM expertise to improve briefs and formats.
• Write and produce all customer-facing email and CRM copy.
• Direct the visuals with designers and guide asset creation.
• Scale by briefing freelance copywriters as needed.
• Build automated journeys for nurture, onboarding, cross-sell, renewal and reactivation.
• Respond to behaviour with trigger-based follow-ups.
• Grow member value through cross-sell communications.
• Keep the lifecycle connected by linking campaigns to ongoing engagement.
• Share learnings back into campaign planning.

Skills

Lifecycle marketing

HubSpot expert

Copywriting

Conversion analytics

Data segmentation

CRM journey design

Campaign to CRM translation

Tools

HubSpot

Job description

The National College is seeking an Email & Lifecycle Manager to own CRM and lifecycle communications. You will turn briefs into conversion-focused emails, automated journeys and lifecycle programmes in HubSpot, collaborating with marketing and MarTech teams to deliver measurable impact.

You’ll craft focused copy, optimise journeys and drive performance through data, A/B testing and reporting. This role offers a strategic path in CRM within the EdTech sector.