Home Care Commerce Manager UKI

Unilever; Kingston upon Thames; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in consumer goods is seeking a Home Care Commerce Manager for the UKI region. This role involves overseeing eCommerce strategies and retail execution for key brands, ensuring visibility and growth in the digital marketplace. The ideal candidate will have a strong background in marketing and eCommerce, with excellent communication and project management skills.

Qualifications

• Proven experience in commercial, category, or marketing roles.
• Strong relationship management skills with effective collaboration.
• Data-driven mindset with the ability to analyze insights.

Responsibilities

• Oversee eCommerce and Retail Execution projects for Home Care.
• Drive execution of plans by sales and retail media teams.
• Develop and execute shopper marketing strategies for Homecare.

Skills

Communication

Project Management

Relationship Management

Data Analysis

Organizational Skills

eCommerce Innovation

Job description

Job Title:

Home Care Commerce Manager UKI

Location:

Kingston

Reports to:

Home Care Senior Commerce Manager UKI

Scope:

UKI

Terms & Conditions:

Full time, UK-based, office minimum 2 days per week

Category/Function/Team Introduction

The DMC team integrates Digital Marketing, Media, Retail Media, e-Commerce, and Shopper Marketing, aiming to deliver the best consumer experiences for our brands in Home Care. Our key mission is to be Unilever’s fully integrated growth-driving engine that makes our brands unmissable through world-class Digital Marketing, Media, Digital Commerce, and Shopper Marketing.

Job Purpose

The Commerce Manager oversees eCommerce and Retail Execution (shopper marketing) projects for Home Care in the UK, with an approximately 70/30 split. You will be an eCommerce expert, responsible for implementing the strategy and driving growth, while also leading shopper marketing initiatives for our five brands: Persil, Cif, Domestos, Comfort, and Surf.

Success in this role requires a strong understanding of the UK retail landscape and the ability to ensure Unilever’s brands are visible and impactful at key digital touchpoints along the shopper journey to purchase.

This role collaborates closely with sales, category, marketing, and DMC teams on growth plans for the UKI cluster, ensuring flawless execution across all commerce channels, customers, and levers (Omni, Value Channel, Pure Players, Quick Commerce, Portfolio, Content, Supply Chain, Media). You will report to the Senior Commerce Manager.

Responsibilities

• eCommerce Strategy & Planning

• Ensure customer plans (assortment, promotion, taxonomy) align with Europe team recommendations and UKI strategy.
• Drive execution of plans by sales, retail media, and content teams, including big bet launches and visibility initiatives.
• Collaborate with DMC to innovate in social media, influencers, shopper marketing, and retail media.

• eCommerce Execution, Financial & Market Share Tracking

• Monthly performance reporting with insights and analysis.
• Monitor and analyze digital commerce initiatives to inform continuous improvement.

• Core Portfolio Readiness & Optimization

• Adapt innovations to online requirements.
• Develop a tailored portfolio based on insights from Digital Net Revenue Management analysis.
• Coordinate certification of Unilever online portfolio (ISTA 6, FFP) with global and UK teams.

• Shopper Marketing (approx. 30%)

• Develop and execute shopper marketing strategies for Homecare projects, including programs to boost traffic and engagement.
• Work with Brand Marketing and retail teams to align strategies.
• Coordinate activation plans with DMC.
• Partner with eCommerce teams to develop integrated campaign plans.

• Cross-functional Collaboration

• Work with marketing, sales, and supply chain teams for cohesive digital strategies.
• Collaborate within DMC teams to enhance in-store and performance marketing across retail media and physical stores.
• Implement social-first and influencer-first strategies in eCommerce activities.

Qualifications & Skills

• Excellent communication and project management skills.
• Proven experience in commercial, category, or marketing roles.
• Strong relationship management skills, effective collaboration with agencies and teams.
• Data-driven mindset with ability to analyze and utilize insights.
• Organizational skills and proactive ownership of tasks.
• Experience in eCommerce innovation and passion for digital growth.

Key Behaviors

• Bias for action and ownership.
• Understanding of how digital marketing and eCommerce fit into business strategy.
• Consumer-focused approach, constantly seeking better ways to serve consumers.
• High-performance mindset, accountable for results.
• Humility and service-oriented leadership.