Head of Web Growth — Fintech Wealth App

Chip – your wealth app; Greater London; On-site; GBP 59,000 - 72,000; Full time

Benefits offered by this job

Medical insurance

Pension scheme

Annual training

Flexible working

28 days holiday

ChipX subscription

Cycle to work

Season ticket loan

Company laptop

EAP

Job summary

Chip is seeking a Head of Web to own the website as a growth channel — from strategy through to conversion, analytics and CRM integration. You will lead a small team, drive SEO and GEO initiatives and partner with paid growth and Brand to maintain premium messaging.

You will shape the CRO program, ensure fast performance and accessibility, and collaborate with Compliance to align promotions with regulations. Fintech/wealth experience is a plus.

Qualifications

• Proven track record leading web, SEO or growth for a consumer digital business.
• Experience managing and developing teams.
• Strong SEO knowledge, technical and content.
• Hands-on CRO: designing, running and analysing experiments.
• Growth marketing instincts with funnels, attribution, CAC and LTV.
• Experience connecting web to CRM, ideally Braze.
• Comfort with data in GA4, BigQuery, Looker; SQL is a bonus.
• Experience with fintech/wealth or financial services is a plus.

Responsibilities

• Define website strategy and roadmap, owning targets for organic traffic, sign-ups and CAC.
• Lead and develop a two-person team, setting clear priorities and growth goals.
• Lead SEO and GEO to improve ranking and AI-mention visibility.
• Run a continuous conversion programme across landing pages and sign-up journeys with a test backlog.
• Maintain site speed, accessibility and technical health, plus analytics tagging.
• Build web-powered CRM flows from the site into Braze for end-to-end user journeys.
• Collaborate with paid growth and Brand to keep pages premium and on message.
• Work with Compliance to ensure promotions meet regulatory requirements.

Skills

Web growth leadership

SEO strategy

CRO testing

Analytics (GA4/BigQuery/Looker)

CRM integration (Braze)

Team leadership

Tools

Braze

GA4

BigQuery

Looker

Job description

Chip is seeking a Head of Web to own the website as a growth channel — from strategy through to conversion, analytics and CRM integration. You will lead a small team, drive SEO and GEO initiatives and partner with paid growth and Brand to maintain premium messaging.

You will shape the CRO program, ensure fast performance and accessibility, and collaborate with Compliance to align promotions with regulations. Fintech/wealth experience is a plus.