Head of Subscription Marketing

Who+Why | Talent | Culture | Comms; United Kingdom; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive base salary

Performance bonus

Job summary

A fast-growing B2B organisation is seeking a Senior Head of Marketing to own their entire marketing strategy and drive measurable growth. This role involves managing the marketing budget, shaping brand positioning, and leading a high-performing team. With autonomy and influence, you will thrive in a fast-paced environment with an emphasis on performance and impact. The position offers a strong salary and bonus, alongside the opportunity to make a significant mark on the business.

Qualifications

• Experienced Head of Marketing or senior growth leader with strong B2B background.
• Hands-on experience in demand generation and digital channels.
• Deep expertise in HubSpot covering automation and reporting.
• Ability to own budget and strategy; lead a team over time.

Responsibilities

• Own the full marketing strategy, budget, and performance.
• Shape brand positioning and conversion optimisation.
• Build and lead a high-performing marketing team.
• Build and scale a marketing engine in a fast-growing B2B company.

Skills

Demand generation

Digital channels

Content marketing

CRM

Lifecycle marketing

HubSpot expertise

Brand building

Acquisition funnels

Partnership networks

Tools

HubSpot Marketing Hub

CRM systems

Job description

Overview

This range is provided by Who+Why | Talent | Culture | Comms. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Direct message the job poster from Who+Why | Talent | Culture | Comms.

Working on a Talent Accelerator programme. 600+Marketing, Digital and Tech hires. Founder @ Who+Why | Talent. Culture. Comms. Own the brand. Drive predictable growth. Build a marketing engine from the ground up in a fast-scaling B2B business.

Who?

This fast-growing B2B organisation is scaling with intent — investing in brand, systems and partnerships to build long-term, sustainable growth. With an ambitious leadership team and a clear commercial vision, they’re creating a business where marketing is a true growth driver, not a support function.

And you? You’re an experienced Head of Marketing or senior growth leader with a strong B2B background, ideally in SME or SMB markets. You’re hands‑on across demand generation, digital channels, content, CRM and lifecycle marketing, with deep HubSpot expertise covering automation, segmentation and reporting. You’ve built brands, scaled acquisition funnels, launched partner or affiliate networks and thrive in fast-growth environments where ownership, pace and impact matter.

Why?

This is a senior, high-impact role with genuine autonomy and influence. You’ll own the full marketing strategy, budget and performance, shaping everything from brand positioning to conversion optimisation. There’s scope to build and lead a high-performing team over time, experiment with channels and partnerships, and work closely with leadership to drive measurable growth. Alongside a strong salary and bonus, you’ll gain the rare opportunity to leave a lasting mark on a scaling business.

Key Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Information Technology
• Industries: Technology, Information and Media

Location: Bristol, England, United Kingdom.