Head of Social & Growth Strategy

wearetala; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

25 days holiday

Employee discount

Friends & Family discount

Clothing allowance

Gym membership

Health insurance

Enhanced maternity/paternity pay

Charity match up to £1,000

Job summary

TALA is seeking a Head of Social to define and drive our organic social strategy across Instagram and TikTok, with oversight of Pinterest and LinkedIn. You will lead a small social and content team, setting direction and KPIs that translate into growth and brand relevance.

You will collaborate with Brand, Creative, Performance, Influencer, PR, Product and Ecommerce teams to ensure social is central to campaigns and commercially impactful.

Qualifications

• Significant professional social media experience in fashion/consumer brands.
• Proven track record working with creative teams.
• Collaborative with Brand, Creative, Performance, PR, Influencer, Product and Ecommerce teams.
• Demonstrated growth of social presence beyond content volume.
• Deep understanding of Instagram and TikTok; knowledge of Pinterest/LinkedIn.

Responsibilities

• Own and evolve organic social strategy across Instagram and TikTok; oversee Pinterest and LinkedIn.
• Identify opportunities to grow social audience, engagement and community.
• Own social planning process; align calendar with business, brand and customer priorities.
• Set strategic direction for content; brief creators to ensure distinctive, relevant output.
• Develop virality concepts and culturally relevant, disruptive ideas.
• Stay ahead of trends; participate in conversations aligned with the brand.
• Collaborate on campaign strategy; define channel roles and rollout plans.
• Analyze social performance; turn data into insights and actions.

Skills

Social media strategy

Team leadership

Cross-functional collaboration

Data-driven decision making

Fashion/consumer brand experience

Job description

TALA is seeking a Head of Social to define and drive our organic social strategy across Instagram and TikTok, with oversight of Pinterest and LinkedIn. You will lead a small social and content team, setting direction and KPIs that translate into growth and brand relevance.

You will collaborate with Brand, Creative, Performance, Influencer, PR, Product and Ecommerce teams to ensure social is central to campaigns and commercially impactful.