Head of Social

wearetala; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

25 days holiday

Employee discount

Friends & Family discount

Clothing allowance

Gym membership

Health insurance

Enhanced maternity/paternity pay

Charity match up to £1,000

Job summary

TALA is seeking a Head of Social to define and drive our organic social strategy across Instagram and TikTok, with oversight of Pinterest and LinkedIn. You will lead a small social and content team, setting direction and KPIs that translate into growth and brand relevance.

You will collaborate with Brand, Creative, Performance, Influencer, PR, Product and Ecommerce teams to ensure social is central to campaigns and commercially impactful.

Qualifications

• Significant professional social media experience in fashion/consumer brands.
• Proven track record working with creative teams.
• Collaborative with Brand, Creative, Performance, PR, Influencer, Product and Ecommerce teams.
• Demonstrated growth of social presence beyond content volume.
• Deep understanding of Instagram and TikTok; knowledge of Pinterest/LinkedIn.

Responsibilities

• Own and evolve organic social strategy across Instagram and TikTok; oversee Pinterest and LinkedIn.
• Identify opportunities to grow social audience, engagement and community.
• Own social planning process; align calendar with business, brand and customer priorities.
• Set strategic direction for content; brief creators to ensure distinctive, relevant output.
• Develop virality concepts and culturally relevant, disruptive ideas.
• Stay ahead of trends; participate in conversations aligned with the brand.
• Collaborate on campaign strategy; define channel roles and rollout plans.
• Analyze social performance; turn data into insights and actions.

Skills

Social media strategy

Team leadership

Cross-functional collaboration

Data-driven decision making

Fashion/consumer brand experience

Job description

About the Role:

Reporting into the Brand Marketing Director, the Head of Social will be responsible for defining and driving TALA’s organic social strategy and growth agenda across our key social channels.

You will lead our social team, setting the strategic direction, identifying opportunities for growth and ensuring our social channels build brand awareness, cultural relevance, community and channel growth. You will balance creativity with data and commercial thinking, ensuring we are not just creating content, but building a social presence that drives the business forward.

You will work closely with Brand, Creative, Performance, Influencer, PR, Product and Ecommerce teams, ensuring social is connected to the wider marketing strategy and that TALA continues to be ahead of the conversation.

We’re looking for a strategic thinker who is equally comfortable setting the direction, managing a team and getting into the details when needed.

Tasks

Day to day this looks like:

• Social Strategy: Own and evolve TALA’s organic social strategy across Instagram and TikTok, with oversight of Pinterest and LinkedIn, setting clear objectives, channel roles, audiences, content pillars and KPIs.
• Growth Strategy: Identify opportunities to grow TALA’s social audience, reach and relevance, developing strategies to increase awareness, engagement and community.
• Planning & Prioritisation: Own the social planning process and ensure the calendar is driven by clear business, brand, product and customer priorities. Make clear recommendations on where the team should focus time, resources and investment.
• Content Strategy: Set the strategic direction for the content we create, identifying the formats, stories, behaviours and cultural moments that will help TALA grow. Provide clear strategic direction and briefs to the content creators within the team, ensuring content is distinctive, relevant, engaging and effective against our KPIs.
• Engineer Virality: Think beyond existing content formats to identify opportunities to create stop-and-look moments that capture attention and drive conversation. Challenge the team to think differently about how we execute ideas, finding unexpected, culturally relevant and creatively disruptive ways to make TALA stand out and content travel.
• Trend & Culture: Stay ahead of social, cultural and platform trends, identifying opportunities for TALA to participate in the conversation in a way that feels authentic to the brand and has the potential to drive meaningful reach and growth.
• Campaign Strategy: Partner with the Marketing team and Creative Director on campaign strategy, ensuring social plays a clear role in building awareness, excitement and cultural relevance. Develop channel strategies and rollout plans for key campaigns and launches.
• Insights & Analytics: Own the analysis of social performance, customer behaviour and competitor activity. Turn data into clear insights and recommendations, using performance to continuously improve our strategy.
• Test & Learn: Develop a test-and-learn approach across social, identifying new formats, platforms, creators and ways of working. Test, learn and scale what works.
• Team Leadership: Lead, develop and inspire the social and content creation team, setting clear objectives, ways of working and standards. Ensure the team understands not just what they are creating, but why and what it needs to achieve.
• Cross-functional Collaboration: Work closely with Brand, Creative, Performance, PR, Influencer, Product and Ecommerce to ensure social is fully integrated into the wider marketing and commercial strategy.
• Channel Health: Oversee the overall health and performance of TALA’s social channels, ensuring content is consistent, on-brand and delivering against agreed objectives. You will provide strategic direction while empowering the team to own day-to-day execution.
• Reporting: Own weekly, monthly and quarterly reporting against social KPIs, going beyond performance reporting to provide clear insights, recommendations and actions for the wider business.
• Key collaboration: Partner with the Head of Performance Marketing to create a boosting strategy
• Social Innovation: Keep TALA ahead of how social is evolving, from new platforms and formats to creators, communities and emerging behaviours, ensuring we continue to find new ways to grow our audience.
• Governance: Partner and align with the Creative Director on the visual representation of BAU, drops and campaign assets.

Requirements

You should:

• Have significant professional social media experience, ideally within a fast-moving fashion, beauty, lifestyle or consumer brand.
• Proven track record of working closely with a Creative team.
• Be highly collaborative with key stakeholders including Brand, Creative, Performance, PR, Influencer, Product and Ecommerce.
• Be able to demonstrate how you have grown a social presence, not just through content volume, but through a clear strategic approach.
• Have a proven track record of developing and delivering social strategies that have driven audience and brand growth.
• Have a deep understanding of Instagram and TikTok, with knowledge of Pinterest and LinkedIn.
• Be highly analytical and commercially minded, able to interpret data and turn it into clear strategic recommendations.
• Have a strong understanding of social culture, trends, formats and what makes content travel.
• Have experience developing social strategies, content frameworks, channel plans and campaign rollouts.
• Have experience managing and fostering development across a team, with the ability to set direction, inspire creativity and create a high-performing team culture.
• Be an excellent cross-functional collaborator and communicator, comfortable working with senior stakeholders and multiple teams.
• Be highly organised and an excellent project manager, able to bring clarity and structure to a fast-moving environment.
• Be comfortable working in a start-up environment: working lean, moving quickly and finding solutions with available resources.
• Be equally comfortable operating at a strategic level and getting into the detail when required.
• Be driven, ambitious and solution-oriented, with a genuine passion for finding new opportunities for growth.
• Have a strong understanding of the TALA brand and customer, and be excited about the opportunity to help shape the next stage of TALA’s growth.

Benefits

What we can offer:

• 25 days holiday a year plus bank holidays
• Very generous employee discount after probation period
• Nominated Friends & Family Discount
• Clothing allowance spending gift
• Class Pass or Gym Flex membership
• Health Shield
• Enhanced maternity/paternity pay
• Charity fundraising match of up to £1,000

About us:

TALA is an activewear brand built to actively solve problems without creating new ones for people, the planet, or anyone else. Every collection prioritises functionality and thoughtful design, combining premium fabrics with multi-way versatility and flattering fits that deliver maximum impact with minimal effort. Each piece is crafted with attention to detail, ensuring women can look and feel their best with ease.

When founder Grace Beverley shifted from fast fashion to more sustainable options in her everyday clothing, she found a host of responsibly made options in every category other than activewear. Founding TALA in 2019, the proud female-led brand is on a mission to make consciously made active and off-duty styles accessible and inclusive without sacrificing performance or fit.

Read about TALA's people, purpose and product work here.
TikTok: @wearetala Instagram: @wearetala