Head of SEO

Walker & Sloan Ltd | Certified B Corp; Bath; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

Join a forward-thinking marketing agency as a Head of SEO, where your expertise will drive impactful digital strategies. This role offers the chance to lead innovative campaigns, optimize client engagement, and collaborate with diverse teams. You'll be at the forefront of enhancing brand visibility and achieving organic growth in a hybrid working environment. With a commitment to sustainability and a passion for people and planet, this position is perfect for those looking to make a meaningful impact in the marketing sector. Embrace the opportunity to grow your career while contributing to a purpose-driven organization.

Benefits

Company pension scheme

25 days annual leave

AXA healthcare with 24-hour GP

Gym discounts

Bike to work scheme

Qualifications

• 5+ years of SEO management experience across various sectors.
• Strong understanding of digital marketing strategies and analytics.

Responsibilities

• Lead SEO strategies and digital campaigns for clients.
• Collaborate with cross-functional teams to enhance client engagement.

Skills

SEO Management

Digital Campaigns

Analytics

Client Relationship Management

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

SEO Tools (e.g., SEMrush, Moz)

Job description

1 week ago Be among the first 25 applicants

Direct message the job poster from Walker & Sloan Ltd | Certified B Corp

Associate Director - Head of Marketing Recruitment - B Corp certified | Passionate about People and Planet

We are hiring for the Marketing Sector…

Walker and Sloan are working with a full-service marketing agency in Bath, seeking to appoint a Head of SEO on a full-time basis.

Location: Bath UK, Hybrid working

Job Type: Permanent

About the role:

SEO Head responsibilities

• Initiate, advise, and collaborate on digital campaigns for our client base
• Develop engagement strategies
• Conduct monthly, quarterly, and yearly reviews
• Create and implement SEO strategies
• Achieve organic search optimisation and ROI maximisation

Definition of KPIs

• Create and present SEO and email reports and dashboards with clear communication and actionable insights
• Identify customer personas to target audiences effectively
• Identify problems and implement timely solutions
• Support the wider team to create efficiencies within service lines and delivery
• Provide SEO input to website projects, collaborating with UX, design, and development teams
• Collaborate with teams including Social, Client Services, Creative, and Web Developers
• Work with the broader AUK team on internal strategy planning and pitch work

Departmental responsibilities:

Digital Media Support: Understand and refer to client activity plans, demonstrating comprehensive understanding of client objectives, and deploying digital strategies to meet those objectives.

Campaign Planning: Develop effective digital campaigns with your team and other departments, using analytics and industry tools to evaluate results.

Knowledge Management: Develop knowledge of client businesses, objectives, and sectors to make informed recommendations and proactive tactics.

Client Relationships: Assist senior team members in responding to SEO-related client queries.

Reporting and Information Sharing: Ensure timely, accurate reporting of campaigns and share learnings to optimise future efforts.

Account Profitability: Support your team in maintaining profitability through accurate time and service level recording.

• Manage SEO assistants
• Manage SEO suppliers
• Work closely with the technical development team

Agency services:

• Team Following: Be proactive, positive, and energised, earning trust and collaboration from colleagues.
• Internal Communication: Develop strong relationships across departments.
• Account Administration: Manage client and agency information systems effectively.
• Agency Profile: Help develop and promote AUK’s profile within the industry via relevant social channels.

Your Skills and Experience:

• Minimum of 5 years SEO management experience
• Experience across sectors like healthcare, B2B, FMCG
• Award recognitions including The Drum Recommends and D&AD Pencil

What We Offer:

• Company pension scheme
• 25 days annual leave plus options to buy more
• AXA healthcare with 24-hour GP and gym discounts
• Bike to work scheme
• Hybrid working arrangement

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Marketing Services