Head of Sales (FTC)

JR United Kingdom; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading consumer health brand is seeking a dynamic Head of Sales to spearhead retail and out-of-home growth in the UK. The role requires a commercially driven individual with experience in the premium food and beverage sector, responsible for driving strategic partnerships and optimizing sales strategies across key retail channels.

Qualifications

• Proven track record in premium food & beverage sales.
• Experience with UK premium retailers and foodservice sector.
• Strong industry contacts and drive for new business.

Responsibilities

• Drive distribution within grocery, high street and online accounts.
• Develop relationships with premium retailers for in-store success.
• Execute a UK sales plan aligned with marketing strategy.

Skills

Sales

Negotiation

Communication

Business Development

Job description

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A purpose-led consumer health brand focused on health and wellness is looking to scale its impact. With a strong emphasis on learning, this business not only offers healthy snacking products but also education on everyday health. The company is on a mission to drive meaningful behaviour change in the wellness space, with a focus on long-term public health outcomes.

The Role:

They are looking for a commercially minded and energetic Head of Sales to lead and scale its UK retail and out-of-home presence. This is a pivotal role for an ambitious sales leader ready to drive strategic growth and deepen retail expansion across key channels.

Key Responsibilities

• Drive distribution within grocery, high street and online accounts
• Leverage industry contacts and actively generate new business opportunities.
• Develop and maintain strong relationships with premium retailers to ensure in-store success.
• Work collaboratively to execute a UK sales plan aligned with brand positioning and marketing strategy.
• Gather data on retailer performance and sales trends to optimize listings and drive growth.
• Support marketing activations such as sampling, food fairs, PR campaigns, and in-store events.
• Ensure seamless communication between the company and distributor partners for stock flow, forecasting, and promotions.

Key Attributes:

• Passion for health and wellness!
• A well-networked salesperson with a proven track record in premium food & beverage sales.
• Experience working with UK premium retailers, independent stores, and the foodservice sector.
• Strong industry contacts and ability to drive new business development.
• Excellent communication and negotiation skills, with confidence in pitching and presenting.
• A self-starter with an entrepreneurial mindset who thrives in a fast-paced environment.

We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.

Lime Talent is acting as an employment agency in relation to this vacancy.

Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com

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