Head of Sales & Events

Change Hospitality; Greater London; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

An established industry player is seeking a dynamic Head of Sales & Events to spearhead the commercial strategy for a prestigious venue in Central London. This role, covering maternity leave, involves leading a talented team and managing the sales and planning of exceptional events across various sectors. You will develop and execute innovative sales strategies, foster strong client relationships, and represent the venue at key industry events. If you have a passion for hospitality and a proven track record in event sales, this is an exciting opportunity to make a significant impact in a vibrant environment.

Qualifications

• Proven event sales experience, ideally in a heritage or unique venue.
• Strong leadership and client-facing skills required.

Responsibilities

• Develop and execute the venue’s sales strategy to maximise bookings.
• Lead and support a team of 4 sales and event professionals.
• Build and maintain strong relationships with clients and suppliers.

Skills

Event Sales Experience

Leadership Skills

Client Service Skills

Communication Skills

Organisational Abilities

Creative Sales Approach

Job description

Senior Recruitment Consultant - Permanent Events and Executive Search at The Change Group

Head of Sales & Events – Livery Venue (Maternity Cover)

Location: Central London

Contract: Full-time, Maternity Cover (12 months)

Hybrid working available: Yes

We are looking for a Head of Sales & Events to lead the commercial strategy for a prestigious livery venue in London. This maternity cover role includes managing a team of 4 and overseeing the sales and planning of exceptional events across corporate, private, and cultural sectors.

Key Responsibilities:

• Develop and execute the venue’s sales strategy to maximise bookings and revenue
• Lead, support, and develop a team of 4 sales and event professionals
• Manage the full event process — from initial enquiry through to planning and on-the-day meet & greet (however the operations department will manage the event on the day)
• Build and maintain strong relationships with clients, agencies, and suppliers
• Represent the venue at networking events, showcases, and industry forums
• Monitor sales performance, reporting on targets and pipeline

About You:

• Proven event sales experience, ideally in a heritage or unique venue
• Strong leadership and client-facing skills
• Excellent communication, client service, and organisational abilities
• Commercially driven with a creative approach to sales and marketing
• Ideally, knowledge of livery venues within London and their style of events

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Strategy/Planning

Industries

Hospitality