Head of Sales - Events

LIPTON MEDIA; London; Hybrid; GBP 130,000 - 160,000; Full time

Job summary

An innovative and rapidly growing B2B events company is seeking a strategic Head of Sales to lead their dynamic Sponsorship & Expo Sales team. In this pivotal role, you will manage and develop a high-performing team, ensuring they meet ambitious sales goals while implementing effective strategies to drive revenue growth. This role offers the opportunity to shape the future of the Exhibition business over the next few years in a collaborative environment. If you are a seasoned sales leader with a passion for events and a proven track record, this is the perfect opportunity to make a significant impact.

Qualifications

• 8+ years of hands-on sales and C-level events management experience.
• Proven track record of managing substantial revenue goals.

Responsibilities

• Lead strategic direction and manage growth campaigns.
• Drive the sales process and foster quality interactions with decision-makers.
• Oversee recruitment, onboarding, and training for sales teams.

Skills

B2B Sales Management

Team Leadership

Strategic Planning

Data-Driven Decision Making

Presentation Skills

Job description

Head of Sales - Events

Location: London

Salary: £130,000 - £160,000 + Bonus Circa £100k

Work Arrangement: Hybrid

High-growth B2B events business seeks a dynamic and strategic-minded Head of Sales to lead their Sponsorship & Expo Sales team.

Our client is in a major growth phase with significant investment across people and products.

As the Head of Sales, you will play a pivotal role in managing, coaching, and developing the team, ensuring they meet company KPIs and achieve ambitious sales goals.

This role requires confidence in working towards aggressive strategic goals. As a front-line leader, you will serve as a beacon for the organization, providing guidance, foresight, and effective day-to-day management.

The role demands a comprehensive view of sales teams, requiring the implementation of strategies, tools, processes, and metrics that positively impact overall events revenue.

They aim to exponentially grow their Exhibition business over the next 3 to 5 years, reflecting their commitment to the vast opportunities within their portfolio.

Responsibilities:

The ideal candidate is a seasoned B2B event (live and virtual) and exhibition executive with strong operational and sales management experience.

Key responsibilities include:

• Collaborating with the MD to lead the team's strategic direction, with strong growth campaign management, execution, and delivery.
• Partnering with internal stakeholders to innovate engagement strategies and provide solutions aligned with client objectives.
• Managing, coaching, and developing the Exhibition Sales Executive and Strategic Delegate Sales teams to high performance, ensuring achievement of KPIs and sales targets.
• Recruiting, onboarding, and providing ongoing training to maximize growth opportunities.
• Providing transparent forecasting and reporting to Senior Management, leveraging analytics to manage resources, minimize risks, and seize opportunities.
• Driving the sales process, maintaining control, and fostering quality interactions with decision-makers.
• Working with the MD and Executive Team to design and implement a cohesive business strategy across sales, marketing, and sales enablement teams.

Qualifications:

• Minimum 8+ years of hands-on sales and C-level events management experience.
• Proven track record of managing sizable revenue goals and teams.
• Ability to use data-driven approaches for pipeline management and confident forecasting.
• Excellent presentation skills with clarity and persuasion in communicating value propositions.

Lipton Media is a specialist media recruitment agency based in London, focusing on all forms of B2B media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio, and business intelligence.

Our clients range from startups to FTSE 100 and 250 companies. We work with professionals at every career stage, from undergraduates to senior managers and directors seeking their next challenge.