Head of Sales

Aabyss; Liverpool; Hybrid; GBP 60,000 - 120,000; Full time

Benefits offered by this job

25 days holiday + bank holidays (33)

Profit share

Private medical insurance

Company contributory pension

Work from home flexibility

Flexible working hours

Cycle to Work

Job summary

Aabyss is seeking a Head of Sales to lead and scale the commercial function, accelerating revenue growth and strengthening relationships with customers and partners. This role combines strategic leadership, people management, and hands‑on commercial execution to build predictable pipelines and deliver high‑quality customer outcomes.

Reporting to the Managing Director, you will own the sales strategy, drive targets and KPIs, and collaborate with operations, engineering and marketing to ensure

Qualifications

• Proven experience leading sales teams in IT services or cybersecurity-friendly environments.
• Track record of building predictable revenue growth and pipeline discipline.
• Strong commercial acumen with pricing, contract negotiation and deal structuring.
• Excellent people leadership: hiring, coaching and performance management.

Responsibilities

• Define and own the sales strategy aligned to objectives and markets.
• Lead and coach a high‑performing sales team and develop talent.
• Own the sales pipeline, forecasting and CRM discipline to improve conversion.
• Develop executive relationships with key customers and strategic partners.
• Establish governance, pricing discipline and contract management processes.
• Collaborate with CEO, Delivery, Solutions, and Marketing to align go‑to‑market.

Skills

Sales leadership

Strategic planning

CRM forecasting

Negotiation

People development

Executive communication

Cross-functional collaboration

Tools

HubSpot

Salesforce

Job description

Salary: £60,000 basic + performance-related commission (OTE £100,000+)

About Aabyss

Aabyss exists to enable and support organisations with technology, empowering them to grow and fulfil their goals. Our niche is in cyber security, managed IT & proactive support to protect our clients' businesses and minimise downtime. We’re driven by a culture that values going the extra mile, being willing to help, and staying eager to learn and develop. We challenge comfortably, pushing boundaries to find better ways forward, and we do so with a proactive, passionate spirit that puts people first. If you’re ready to join a team that thrives on excellence, growth, and genuine collaboration, we’d love to hear from you.

About The Opportunity

Reporting to the Managing Director, the Head of Sales will lead and scale our commercial function to accelerate revenue growth, deepen customer relationships, and strengthen our market position in IT Security & Support. This role combines strategic leadership, people management, and hands‑on commercial execution to build predictable pipelines and deliver consistent, high‑quality customer outcomes.

Key Responsibilities

Strategy & Growth

• Define and own the sales strategy, aligned to company objectives, target markets, and service propositions.
• Identify new market opportunities, verticals, and propositions to expand revenue and margin.
• Set clear commercial targets, KPIs and success measures, and drive accountability across the team.

Team Leadership & Development

• Build, lead and coach a high‑performing sales team, fostering a culture of ownership, continuous improvement and customer focus.
• Recruit, mentor and develop sales talent, establishing clear career pathways and performance expectations.
• Work closely with operations and delivery leaders to ensure sales decisions support sustainable delivery and customer satisfaction.

Sales Execution & Pipeline Management

• Own the sales pipeline and forecasting process, ensuring accuracy, visibility and regular reporting to the leadership team.
• Implement consistent sales processes, qualification frameworks and CRM discipline to improve conversion and predictability.
• Support senior bids and complex opportunities, providing commercial direction and governance.

Customer & Partner Relationships

• Develop and maintain strong executive relationships with key customers and strategic partners.
• Ensure customer needs and feedback inform product, service and delivery improvements.
• Represent the company at industry events and in customer engagements to raise our profile and credibility.

Commercial Governance & Reporting

• Establish robust commercial governance, pricing discipline and contract management processes.
• Provide regular, transparent reporting on sales performance, pipeline health, risks and opportunities.
• Collaborate with finance to ensure healthy revenue recognition, margin performance and commercial controls.

Collaboration & Alignment

The Head of Sales will work closely with:

• CEO & Leadership Team – strategic direction, performance reporting and go‑to‑market alignment.
• Head of Service / Technical Delivery Manager – ensure commercial commitments are deliverable and support capacity planning.
• Solutions & Engineering – shape propositions, support complex customer requirements and ensure smooth handovers.
• Marketing – align campaigns, messaging and events to generate quality demand and support sales engagement.

Experience & Skills Desired

• Proven experience leading sales teams in IT services, managed services or cybersecurity-focused organisations.
• Track record of building predictable revenue growth, pipeline discipline and strong customer retention.
• Strong commercial acumen with experience in pricing, contract negotiation and deal structuring.
• Excellent people leadership skills: hiring, coaching, performance management and developing talent.
• Confident communicator with the ability to influence at executive level and present to diverse audiences.
• Comfortable working collaboratively with technical and delivery teams to balance commercial ambition with operational reality.
• Experience using CRM and sales tooling to manage pipeline and reporting (e.g. HubSpot, Salesforce or similar).
• A pragmatic, customer-focused mindset with a willingness to roll up sleeves and work as part of a small, ambitious team.

Experience within a defined service model or MSP environment is advantageous, but commitment to learning and continuous improvement is essential.

Benefits – Flexible, People-Focused Workplace

• 25 days holiday plus bank holidays (33 days).
• Company profit share scheme (in addition to salary).
• Private medical insurance.
• Company contributory pension scheme.
• Work from home flexibility.
• Flexible working hours.
• Cycle to Work scheme.

Join Us – Lead Commercial Growth

If you’re motivated to shape and scale a commercial function that supports high-quality delivery and excellent customer outcomes, this role offers the chance to make a direct impact. You’ll join a supportive, ambitious organisation that values clarity, collaboration and continuous improvement, where your leadership will help define how we grow and serve our customers.