Head Of Sales

Aimee Willow Connex Ltd; Kenyon; On-site; GBP 90,000 - 120,000; Full time

Job summary

Aimee Willow Connex Ltd in Warrington is seeking a Head of Sales to lead and grow the bridging finance sales function. You will drive broker relationships, manage the sales pipeline, and align underwriting with commercial objectives to deliver higher loan completions.

The role requires strong leadership, KPI setting, and the ability to translate market opportunities into scalable sales plans. This is a full-time, office-based position with accountability for revenue growth and risk management.

Qualifications

• Bridging finance knowledge and market understanding.
• Proven ability to manage broker relationships and pipelines.
• Experience delivering revenue targets in a sales-led environment.

Responsibilities

• Own monthly/annual completion targets and manage a high-quality sales pipeline.
• Lead the sales function, set KPIs, conduct regular performance reviews.
• Manage broker relationships, establish introducer networks and prioritise key partners.
• Develop and execute a sales growth strategy across geography and channels.
• Chair pipeline meetings with Underwriters and Portfolio Manager to align credit policy.
• Produce regular sales reports and maintain pipeline visibility for Directors.

Skills

Bridging finance expertise

Broker relationship management

Target-driven sales

Underwriting & risk awareness

Leadership & team oversight

Education

Bachelor's degree in finance or business

Job description

Head of Sales- Bridging

Warrington

Full Time- Office Based

The Role

The Head of Sales is responsible for leading and developing the sales function to deliver sustainable growth in loan completions. The role carries full accountability for sales performance, broker relationships, pipeline management, and sales team leadership, with a core objective of increasing monthly completions from £1.25m to £2.0m. The Head of Sales will act as the senior commercial lead across the business, ensuring sales activity is aligned with underwriting appetite, operational capacity, and risk management.

Key Responsibilities

1. Sales Performance & Delivery

• Ownership of monthly and annual completion targets - Development and maintenance of a high-quality sales pipeline - Monitoring and improving conversion ratios - Accountability for forecasting accuracy and sales outcomes

2. Sales Leadership & Team Management

• Leadership of the sales function, including BDEs and BDMs - Setting KPIs, activity targets, and performance expectations - Conducting regular 1-to-1s and pipeline reviews - Building a high-performance sales culture

3. Broker Relationship Management

• Ownership of key broker relationships - Broker segmentation and relationship prioritisation - Development of new introducer relationships - Acting as senior escalation point for broker issues

4. Sales Strategy & Growth Planning

• Development and execution of a sales growth strategy - Identification of growth opportunities by geography and channel - Input into product offering and pricing strategy - Support of sales hiring decisions

5. Pipeline & Credit Alignment

• Chairing regular pipeline meetings with Underwriters and Portfolio Manager - Aligning broker expectations with credit policy - Reducing deal fallout through improved qualification

6. Reporting, MI & Governance

• Production of regular sales reports for Directors - Development of sales MI with the Office Manager / Reports Analyst - Maintaining accurate pipeline visibility and forecasting.

Key Performance Indicators

• Monthly completion volumes - Pipeline value and quality - Conversion rates - Broker diversification - Forecast accuracy - Sales team performance

Experience & Skills Required

Essential

• Experience in bridging finance or specialist property lending - Strong broker relationship management background - Proven track record in a target-driven sales environment - Commercial understanding of underwriting and risk.

Desirable

• Experience managing or mentoring sales staff - Experience scaling a sales function - Exposure to board-level reporting

Personal Attributes

• Commercially focused and results driven - Strong leadership presence - Organised and data-led - Comfortable operating with autonomy and accountability