Head of Sales

Rayner Personnel; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Benefits package

Prestigious West London office

Career progression

Job summary

Rayner Personnel is seeking an experienced Head of Sales to lead a flagship West London office, driving profitability, market share, and client experience. The role demands leadership of a high-performing residential sales team, strategic market development, and close collaboration with senior leaders.

The successful candidate will embody premium-brand professionalism, exceptional negotiation skills, and a track record of delivering revenue growth in the West London market.

Qualifications

• Proven experience in a senior estate agency leadership role.
• Strong track record within the West London residential property market.
• Demonstrable success in growing market share and delivering revenue growth.
• Inspirational leader with a passion for developing high-performing teams.
• Commercially astute, highly organised, and results-driven.
• Exceptional communication, negotiation, and client relationship skills.
• Professional, credible, and capable of representing a premium brand.

Responsibilities

• Full accountability for branch profitability and delivery of business targets
• Leading, coaching, and developing a residential sales team
• Driving instructions, valuations, negotiations, and sales progression activity
• Identifying opportunities to increase market share and revenue growth
• Using local market knowledge and performance data to shape strategy
• Delivering exceptional levels of customer service and client care
• Ensuring compliance, operational excellence, and best practice throughout the office
• Supporting recruitment, retention, and ongoing development of team members
• Working closely with senior leadership to achieve wider business objectives

Job description

An exceptional opportunity has arisen for an experienced and ambitious estate agency leader to take the reins of a flagship West London office.

We are seeking a commercially driven Head of Sales with a proven track record of leading high-performing teams, winning market share, and delivering outstanding results. This is a senior leadership position offering full responsibility for branch performance, profitability, people development, and client experience.

The Role

As Head of Sales, you will be responsible for driving the overall success of the office, leading from the front and setting the standard for performance across the business.

Key Responsibilities

• Full accountability for branch profitability and delivery of business targets
• Leading, coaching, and developing a successful residential sales team
• Driving instructions, valuations, negotiations, and sales progression activity
• Identifying opportunities to increase market share and revenue growth
• Using local market knowledge and performance data to shape strategy
• Delivering exceptional levels of customer service and client care
• Ensuring compliance, operational excellence, and best practice throughout the office
• Supporting recruitment, retention, and ongoing development of team members
• Working closely with senior leadership to achieve wider business objectives

About You

• Proven experience in a senior estate agency leadership role
• Strong track record within the West London residential property market
• Demonstrable success in growing market share and delivering revenue growth
• Inspirational leader with a passion for developing high-performing teams
• Commercially astute, highly organised, and results-driven
• Exceptional communication, negotiation, and client relationship skills
• Professional, credible, and capable of representing a premium brand

What's on Offer

• Benefits package
• Opportunity to lead a prestigious West London office
• Genuine career progression within a highly respected brand

This is a rare opportunity for an established property professional to step into a high-profile leadership role within one of West London's most sought-after property markets.

All enquiries will be treated in the strictest confidence.

Contact: to discuss this opportunity confidentially, please contact: Morné Ackerman

[e-mail]

07510 130646

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