Head of Sales

NG Bailey Group; Birmingham; On-site; GBP 120,000 - 190,000; Full time

Job summary

NG Bailey Group in the United Kingdom is seeking a Head of Sales for IT Services to lead and shape the sales strategy, delivering profitable growth through new business and strategic accounts. You will steer the sales function, drive performance, and collaborate across operations, technology and commercial teams to differentiate NG Bailey IT Services in target markets.

You will build senior relationships, own forecasting and pipeline governance, and coach a high-performance sales team to win

Qualifications

• Proven experience in a senior sales leadership role with accountability for delivering sales strategy and growth.
• Track record of winning new business and developing strategic accounts in a complex B2B IT context.
• Strong commercial acumen with pricing, margin, and contract negotiation expertise.
• Experience setting and managing sales KPIs, forecasting discipline, CRM adoption and governance.
• Ability to influence senior leadership, customers and partners to drive growth.
• Experience leading, coaching and developing high-performance sales teams.
• Expertise in consultative selling, strategic account planning and opportunity qualification.

Responsibilities

• Own and deliver the sales strategy aligned to business plans and growth ambitions.
• Achieve sales targets and monitor revenue, margin and order intake performance.
• Own the sales pipeline and forecasting with robust governance and cadence.
• Collaborate with operations, technology, marketing and commercial teams on propositions.
• Build senior-level relationships with customers, partners and stakeholders.
• Establish KPIs and governance across the sales function and improve performance.
• Lead, coach and develop the sales team with a high-performance culture.
• Provide senior sales leadership on major opportunities with cross-functional support.
• Act as a senior commercial voice to support strategic decision-making and growth planning.
• Ensure all sales activity complies with policies, governance and safety expectations.

Skills

Senior sales leadership

Sales strategy

Pipeline management

Strategic account development

Stakeholder influence

Negotiation

CRM governance

Team coaching

Tools

CRM systems

Job description

Head of Sales - IT Services

United Kingdom

Permanent

Closing date: 23rd October 2026

We're seeking for an exceptional Head of Sales to join our IT Services in a pivotal leadership role, driving our growth ambitions and taking our sales performance to the next level. In this high impact senior role, you'll be responsible for delivering the sales strategy for NG Bailey IT Services, leading the sales function to achieve profitable growth through new business acquisition, strategic account development, market positioning and disciplined pipeline management. You'll work closely with the Managing Director and wider leadership team to shape the growth agenda, strengthen customer relationships, improve sales performance and ensure the business is positioned to win in target markets.

Some of the key deliverables for the role include:

• Own and deliver the sales strategy, ensuring it is directly aligned to the business plan, growth ambitions, target markets and wider commercial objectives
• Take accountability for achieving sales targets, driving profitable growth and ensuring revenue, margin, order intake and conversion performance are monitored, challenged and delivered
• Own the sales pipeline and forecasting process, ensuring opportunities are properly qualified, prioritised and progressed through a consistent sales cadence, robust CRM management and clear performance governance.
• Work with operational, technical, marketing and commercial colleagues to shape compelling propositions, strengthen market positioning and ensure NG Bailey IT Services is clearly differentiated in target sectors.
• Build and maintain senior-level relationships with key customers, prospects, partners and industry stakeholders, identifying opportunities for growth, cross-sell, up-sell and long-term account development
• Establish clear sales KPIs, review mechanisms and accountability across the sales function, using data and insight to improve performance, conversion rates, forecasting accuracy and customer engagement
• Lead, coach and develop the sales team, creating a high-performance culture with clear expectations, strong accountability, effective collaboration and a consistent approach to business development
• Provide senior sales leadership on major opportunities, ensuring solutions are customer-led, commercially robust and supported by effective collaboration across bid, technical, operational and commercial teams
• Act as a senior commercial voice within the business, providing insight, challenge and recommendations to support strategic decision making, growth planning and business performance.
• Ensure all sales activity is conducted in line with NG Bailey policies, commercial governance, delegated authorities, ethical standards and health and safety expectations.

What we're looking for:

• Proven experience in a senior sales leadership role with accountability for delivering sales strategy, business growth, revenue delivery, margin performance and pipeline conversion, ideally within IT Services, managed services, infrastructure, network sectors
• Demonstrable track record of winning new business, developing strategic accounts and delivering sustainable growth in a complex B2B environment.
• Strong commercial acumen, with experience of pricing, margin improvement, negotiation, customer value propositions and contract discussions.
• Experience of setting and managing sales KPIs, forecasting discipline, CRM adoption, pipeline governance and performance review rhythms.
• Ability to operate credibly at senior leadership level, influencing internal stakeholders, executive teams, customers and strategic partners
• Experience of leading, coaching and developing sales teams, creating clarity of expectations and building a high-performance, accountable sales culture.
• Strong understanding of consultative selling, strategic account planning, customer segmentation and opportunity qualification.
• Excellent communication, influencing, negotiation and presentation skills, with the ability to translate customer needs into compelling commercial propositions.

Desirable

• Experience of shaping go-to-market plans, account growth strategies, sales campaigns or market development activity.
• Experience contributing to bid strategy, public/private sector frameworks, complex tender responses or major opportunity reviews.
• Knowledge of partner/channel sales models, alliance management and technology vendor ecosystems
• Understanding of recurring revenue, managed service contracts or lifecycle-based customer propositions.

Next Steps:

As a business, we're on a journey to build on our culture where everyone is included, treated fairly and with respect. This starts with recruitment and how we bring people into the organisation.
We'll do our best to outline the recruitment process to you ahead of time with plenty of notice. If you require any accommodations to participate in the application or interview process, please let us know and we will work with you to ensure your needs are met.
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