Head of Product Marketing

tml Partners; England; On-site; GBP 110,000 - 140,000; Full time

Job summary

tml Partners is seeking a Head of Product Marketing to own product marketing, industry insight and customer engagement within a global scale-up technology business. You will act as the bridge between customers, Product, Marketing and Sales to influence development, shape positioning and messaging, and communicate the value of the platform to the market.

You will represent the business through webinars, video content, thought leadership and industry events, helping educate accountants on how

Qualifications

• Background in accountancy or accounting workflows.
• Experience in product marketing, positioning, customer research, product launches and sales enablement.

Responsibilities

• Own product marketing, industry insight and customer engagement.
• Act as the link between customers, Product, Marketing and Sales to influence product development and messaging.
• Shape positioning and messaging and communicate the value of the platform to the market.
• Represent the business through webinars, video content, thought leadership and industry events.

Skills

Product marketing

Accountancy sector knowledge

Marketing leadership

Job description

A global scale-up technology business is investing heavily in its software platform, which is designed to help accountancy firms manage client communications, documents and workflows more effectively. With a strong focus on the accountancy sector, the business is looking to strengthen its marketing capability and find someone who truly understands both product marketing and the accounting profession. This is a unique opportunity for a marketing professional with an accountancy background to become the voice of the accountant within the business, helping shape product development, strengthen market positioning and drive growth.

The Head of Product Marketing will take ownership of product marketing, industry insight and customer engagement. Acting as the link between customers, Product, Marketing and Sales, you will use your understanding of how accountancy practices operate to influence product development, shape positioning and messaging, and communicate the value of the platform to the market. You will also play a visible role in representing the business through webinars, video content, thought leadership and industry events, helping educate accountants on how technology can improve their day-to-day work. This is a hands-on, influential role with the opportunity to shape how the business connects with its customers.

The ideal candidate will have a background in accountancy, whether through working in practice, holding an accounting qualification, working for an accounting software business or delivering marketing within the accountancy sector. You'll have a genuine understanding of accounting workflows and the challenges firms face, combined with the ability to turn complex product features into clear, engaging customer propositions. Experience in product marketing, positioning, customer research, product launches and sales enablement will be valuable. This is an excellent opportunity for someone who wants to combine their understanding of the accountancy profession with their passion for marketing and technology.

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