Product Marketing Manager

Swiftsure Consulting Ltd; Cambridge; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working 3 days per week

Job summary

Swiftsure Consulting Ltd, based in Cambridge, is partnering with a fast-growing B2B technology company to recruit a Product Marketing Manager. This role sits at the intersection of Product, Marketing and Sales, shaping positioning, launches and customer insights to drive commercial success.

You will develop messaging, lead go-to-market campaigns and collaborate with Product, Sales and Customer Success. Experience with accountants or financial professionals is highly valued, as is a proactive,

Qualifications

• Proven experience in a Product Marketing role within a B2B SaaS or technology business.
• Experience marketing products or services to accountants, accountancy firms or financial professionals.
• Strong experience developing product positioning, messaging and go-to-market strategies.
• Excellent communication, presentation and storytelling skills.
• Experience conducting customer interviews, market research and competitor analysis.
• Strong commercial awareness with the ability to translate technical features into customer value.
• Experience working cross-functionally with Product, Sales and Customer Success teams.

Responsibilities

• Develop clear product positioning, messaging and value propositions that differentiate products in the market.
• Lead the go-to-market strategy for new product launches and feature releases.
• Conduct customer, competitor and market research to identify opportunities and customer pain points.
• Partner closely with Product Management, Sales, Customer Success and Marketing teams to ensure successful product adoption.
• Produce sales enablement materials, product collateral, case studies and customer-facing content.
• Analyse campaign and launch performance, making recommendations based on customer and commercial insights.
• Become the voice of the customer internally, ensuring customer needs influence product development and marketing strategy.
• Support demand generation campaigns with product expertise and compelling messaging.

Skills

Product marketing

Go-to-market strategy

B2B SaaS marketing

Cross-functional collaboration

Communication skills

Market research

Accountant sector experience

Job description

We're partnering with an innovative and fast-growing B2B technology company based in Cambridge to recruit a Product Marketing Manager. This is an exciting opportunity to join a collaborative business that develops market-leading software solutions for professional services.

This role sits at the intersection of Product, Marketing and Sales, ensuring products are positioned effectively, launches are successful and customer insights shape commercial strategy. You'll play a key role in bringing products to market, developing compelling messaging and creating go-to-market campaigns that resonate with customers.

A significant focus of this role is understanding the needs of the accountancy profession. We're therefore particularly interested in candidates who have experience working as an accountant or bookkeeper or auditor, or who have worked very closely with this customer base.

Key Responsibilities

• Develop clear product positioning, messaging and value propositions that differentiate products in the market.
• Lead the go-to-market strategy for new product launches and feature releases.
• Conduct customer, competitor and market research to identify opportunities and customer pain points.
• Partner closely with Product Management, Sales, Customer Success and Marketing teams to ensure successful product adoption.
• Produce sales enablement materials, product collateral, case studies and customer-facing content.
• Analyse campaign and launch performance, making recommendations based on customer and commercial insights.
• Become the voice of the customer internally, ensuring customer needs influence product development and marketing strategy.
• Support demand generation campaigns with product expertise and compelling messaging.

About You

You’ll ideally bring:

• Proven experience in a Product Marketing role within a B2B SaaS or technology business.
• Experience marketing products or services to accountants, accountancy firms or financial professionals.
• Strong experience developing product positioning, messaging and go-to-market strategies.
• Excellent communication, presentation and storytelling skills.
• Experience conducting customer interviews, market research and competitor analysis.
• Strong commercial awareness with the ability to translate technical features into customer value.
• Experience working cross-functionally with Product, Sales and Customer Success teams.
• A proactive, collaborative and customer-focused approach.

Experience within any of the following sectors or products would be highly advantageous:

• Accounting software
• Tax software
• Practice management software
• Payroll software
• Document management solutions
• Workflow automation platforms
• Financial technology (FinTech)

Experience with products such as Xero, Sage, Dext, IRIS, TaxCalc, FreeAgent, QuickBooks, AccountsIQ or similar would be beneficial.

What’s in it for You?

• Hybrid working (3 days per week in Cambridge)