Product Marketing Manager

WeDo; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

WeDo is seeking an experienced Product Marketing Manager to shape strategy, positioning and execution in a growing B2B technology business. The role collaborates with Sales, Product and strategic partners to build a partner-led demand engine in a fast-moving environment.

You will own go-to-market activities, craft technical marketing content, and enable sales and partners while driving market adoption and scalable processes across regions.

Qualifications

• Strong B2B tech or SaaS marketing experience.
• Experience in SME/scale-up environments.
• Experience in product marketing, demand generation, positioning and content.
• Able to market complex/technical products.
• Strategic thinker with hands-on execution.

Responsibilities

• Shape and execute the marketing strategy alongside commercial leadership.
• Build positioning and messaging for a technical B2B proposition.
• Develop partner and channel marketing programmes.
• Work with strategic partners on joint go-to-market activity.
• Own demand-generation activity and support pipeline creation.
• Develop product and technical marketing content.
• Create sales enablement and partner enablement materials.
• Support content, digital, website and broader brand activity.
• Work closely with Sales and Product to translate technical capabilities into compelling market propositions.
• Establish the foundations, processes and measurement needed for marketing to scale with the business.

Skills

B2B tech marketing

SME scale-up

Product marketing

Demand generation

Sales enablement

Content marketing

Strategic thinking

Job description

Location: London – ideally 2 days in London office per week (not regimented)

Work Type: Permanent

Role:

We’re working with a growing B2B technology business operating within the communications, compliance and financial-services space as it enters an important stage of its international growth journey.

With a growing strategic partner ecosystem and an expanding commercial pipeline, the business is now looking for an experienced Product Marketing Manager to help shape how it goes to market and build the marketing function required for its next phase of growth.

This isn't a role where you'll inherit a finished marketing machine.

You’ll have the opportunity to shape the strategy, positioning and execution while working closely with Sales, Product and major strategic partners.

The go-to-market model is heavily partner-led, making this an opportunity to build a brand and demand‑generation engine across a genuinely interesting B2B2B environment.

Responsibilities:

• Shape and execute the marketing strategy alongside commercial leadership
• Build positioning and messaging for a technical B2B proposition
• Develop partner and channel marketing programmes
• Work with strategic partners on joint go‑to‑market activity
• Own demand‑generation activity and support pipeline creation
• Develop product and technical marketing content
• Create sales enablement and partner enablement materials
• Support content, digital, website and broader brand activity
• Work closely with Sales and Product to translate technical capabilities into compelling market propositions
• Establish the foundations, processes and measurement needed for marketing to scale with the business

Required Skills:

• Strong B2B technology/SaaS marketing experience
• Experience operating within an SME, scale‑up or similarly fast‑moving environment
• Experience across product marketing, demand generation, positioning and content
• Comfortable marketing complex or technical products
• Able to operate strategically while remaining hands‑on with execution
• Strong commercial mindset and ability to work closely with Sales
• Experience within RegTech, FinTech, financial services, security, payments or another technical/regulatory market would be highly relevant
• Comfortable working autonomously and deciding where marketing activity will have the greatest commercial impact

Why should I apply?

This is an opportunity to build rather than maintain.

You’ll join at a stage where strategic partnerships and commercial momentum are developing, but there is still significant scope to influence what the marketing function becomes.

You’ll have ownership across strategy and execution, work closely with senior leadership and play a central role in defining how the business positions itself, enables its partners and creates demand.

For someone who enjoys the pace and autonomy of a growing technology company and wants their work to have a visible commercial impact, there is a lot to get your hands around.